What are the responsibilities and job description for the Principal, Sales & Marketing Data Analyst position at EBSCO?
EBSCO Information Services (EBSCO) delivers a fully optimized research experience, seamlessly integrated with a powerful discovery platform to support the information needs and maximize the research experience of our end-users. Headquartered in Ipswich, MA, EBSCO employs more than 2,700 people worldwide, with most embracing hybrid or remote work models. As an AI-enabled service leader, we thrive on innovation, forward-thinking strategies, and the dedication of our exceptional team. At EBSCO, we’re driven to inspire, empower and support research. Our mission is to transform lives by providing reliable and relevant information — when, where and how people need it. We’re seeking dynamic, creative individuals whose diverse perspectives will help us achieve this global, inclusive mission. Join us to help make an impact.
Your Opportunity
We are looking for a strategic, data-driven innovator to drive business and market intelligence for sales and marketing. This role will focus on leveraging data-driven insights and applying market leading AI tools where relevant to enhance decision-making, optimize go-to-market strategies, and measure impact across both functions. This role will work to embed analytics into marketing and sales processes, identify growth opportunities, and develop advanced models to drive business performance. By integrating predictive data intelligence and automation, you will play a key role in shaping strategies that improve engagement, drive revenue, and maximize market potential.
This remote position is U.S.-based only (excluding U.S. territories).
What You'll Do
Leverage CRM and market data to forecast shifts in demand, customer behavior, and competitive landscape, enabling leadership to anticipate market changes and optimally adjust strategies
Leverage data mining and analytics to assess customer value, optimize pricing, packaging, and revenue strategies, and build predictive systems to refine go-to-market (GTM) execution
Develop and implement AI powered tools to support sales and marketing processes, including customer/prospect/product matching and related workflows
Understand and leverage customer lifetime value and acquisition cost data to refine acquisition strategies, prioritize high-value customers, identify at-risk customers, optimize channel investment and allocate budget
Refine sales and marketing KPIs and performance reporting analysis; build automated frameworks that measure the tangible impact of initiatives linking spending to marketing and sales outcomes, from global campaigns to individual conferences and events
Leverage advanced data analytics to assess conference and event ROI, analyzing attendee engagement, lead conversion, and revenue impact; develop predictive models to optimize global event strategy, resource allocation, and sponsorship effectiveness
Enhance multi-touch attribution model, evaluating advanced scoring methodologies and/or incorporating additional attributes to drive deeper marketing insights for improved decision-making
Refine the marketing focus framework to guide campaign strategy and allocate time effectively across regions, products, and key activities
Your Team
You will be welcomed as a member of the global Sales and Marketing organization. Our team enjoys the flexibility and greater work-life balance working remotely offers. There will be ample resources, tools, training, and support to ensure your success as a Principal Sales & Marketing Data Analyst and your development and career growth at EIS.
About You
10 years of experience in growth strategy, business intelligence, predictive modeling, and data analytics
Experience with marketing tools, automation platforms, and CRM systems (e.g., Salesforce, NetSuite, Marketo, Apollo, ZoomInfo) and data visualization tools (e.g., Tableau, Power BI) to support business workflows
Strong understanding of AI applications in sales and marketing, with familiarity in business intelligence and generative AI tools and practices
Strong analytical mindset with the ability to translate complex data and information into actionable insights.
What Sets You Apart
Experience with data intelligence and analysis within sales/marketing environments specifically
Strong proficiency in system integration, using APIs to automate data flows across platforms
Knowledge of deep analysis techniques for customer segmentation and personalization
Pay Range
USD $134,305.00 - USD $191,865.00 /Yr.Salary : $134,305 - $191,865
