Media Operations Consultant

Media Operations Consultant

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Location: New York / San Jose

Type: Full-time

Vertical: Digital

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Summary

As a result of rapid growth in the digital analytics practice, we are looking for a dynamic Media Operations Consultant/Subject Matter Expert in New York/ San Jose area. This role will work primarily for North America/ EMEA region for a global financial technology client but needs to be flexible for meetings/discussions late hours with APAC regions as this role will be part of Global org. Our client is upgrading their Tech stack to Adobe suite and this role should bring their Adobe experience to use. Primarily this role will work more closely with client but is also expected to contribute and balance work requirements in eClerx

The candidate should have extensive knowledge in the implementation of digital marketing and advertising tools, particularly in the use of major media platform capability, campaign operations (AdOps/AdTech), tagging, tracking and analytics (including insights & attribution). This role will be working with our client’s marketing stakeholders to provide consultations on their marketing campaigns strategy for Paid/social channels as part of Omni channel strategy. The role requires collaboration across client marketing business units, product business unit, external media agencies, vendors, offshore delivery team, and direct interaction with the client in their offices, whenever necessary.

If you're great with people, insanely detail-oriented, and eager to share your unique knowledge and experience to help strengthen and grow our consulting team, we want to hear from you!

Responsibilities:

• Be the first point of contact for global marketing stakeholders to manage paid media operations and campaigns
• Provide consultation on taxonomy, Tagging & Tracking of campaigns across channels to support measurement and attribution,
• Provide expertise & implementation support to ensure governance on media platforms. Ensure stricter governance of ops defined process
• Support broader goals of Omni channel set-up and customer centric objectives of client organization and drive changes to Media Ops processes within Marketing Ops and Marketing function
• Provide consultative inputs to the marketers for paid media campaigns/audiences based on the campaign objectives and goals
• Provide consultative inputs/ help design tracking of the campaigns across all user journeys to effectively measure campaign performance based on the campaign objectives and goals
• Prescribe suitable solutions with an understanding of limitations of toolsets and available data
• Oversee progress of different projects/tasks; set major milestones and manage client expectations for delivery
• Help in identifying AdTech & AdOps and industry best practices and incorporate them into our practice.
• Support, troubleshoot & optimize ad trafficking and end to end management of paid media process
• Support client Marketing org with their paid media platform billing and vendor management
• Work closely with eClerx Marketing Ops and Leads supporting this client. Provide directions to Ops as received and/or understood from client side business units
Proactively identify areas of opportunities that need to be addressed before they bubble up into escalations

Eligibility Requirements

• BS/BA degree or equivalent professional experience required degree in relevant field
• 10 years of experience in campaign management, programmatic, ad operations
• Hands-on experience in implementing ad Trafficking, AdTech, and Adobe RT CDP/Tag manager
• Understanding of CDP/DMPs, AdTech, and MarTech tools and campaign operations
• Understanding of buying platform – FB, LI, DV360, Google Ads, etc…
• Understanding media operations: Taxonomy, Billing, audience management, tracking & reporting, trafficking
• Experience across Email, SEO, earned channels will be a plus
• Experience with AI and emerging tech in Adtech space will be a plus
• Be able to understand and explain to marketing the analytics attribution logic
• Proficiency in running SQL queries to retrieve data from database like Teradata, BQ, UNICA is a plus
• Excellent communications skills, both written and spoken; ability to explain complex technical concepts in plain English
• Strong interpersonal skills, interacting with clients from the C-suite to marketing managers to technical specialists, and able to work in a multi-agency environment
• Ability to manage multiple priorities and projects, aligning teams to project timelines and ensuring the quality of deliverable
• Comfort in working autonomously with broad guidelines and limited supervision
• Desire to self-learn new platforms and technology and interest in digital marketing
• Requisite project management skills required to ensure seamless standards of service and delivery
High analytical and data-driven mindset

In the US, the target base salary for this role is $120-130K. Compensation is based on a range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geography. We expect the majority of candidates who are offered roles at our company to fall throughout the range based on these factors.

About eClerx

eClerx provides business process management, analytics, and automation services to a number of Fortune 2000 enterprises, including some of the world's leading companies across financial services, cable & telecom, retail, fashion, media & entertainment, manufacturing, travel & leisure, software and high-tech. Incorporated in 2000, eClerx is one of India's leading process management and data analytics companies and is today traded on both the Bombay and National Stock Exchanges of India. eClerx employs 17,000 people across its global sites in the US, Canada, UK, Australia, Italy, Germany, Switzerland, Dubai and Singapore, along with its delivery centers in India and Thailand. For more information, visit www.eclerx.com

eClerx is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability or protected veteran status, or any other legally protected basis, in accordance with applicable law. We are also committed to protecting and safeguarding your personal data. Please find our policy here