What are the responsibilities and job description for the Digital Marketing Coordinator position at Eco Enterprises?

Job Description

Description :

Department : Information Technology FLSA Status : Non-Exempt

Summary :

The Digital Marketing Coordinator is responsible for developing and implementing marketing campaigns across digital platforms to promote a company’s products or services, drive engagement, and generate leads. This role involves content creation, analytics, and project management across our website and social media channels in order to support Eco Enterprise’s marketing strategies and brand recognition.

Essential Duties and Responsibilities :

Digital Strategy development : Develop and execute a comprehensive digital marketing strategy that aligns with the overall marketing and business objectives.
Content Marketing : Oversee content creation and distribution on digital platforms, including website, social media, blogs, email and other content marketing channels.
Search Engine Optimization (SEO) : Review third party campaigns and optimize website content and structure for improved search engine visibility and rankings.
Paid Advertising : Oversee third party partners to ensure properly planned, managed and optimized paid advertising campaigns across platforms such as Google Ads, Facebook Ads, and other relevant channels.
Social Media Management : Create and implement social medica marketing strategies to increase brand presence and engagement on platform like Facebook, Instgram, Twitter, and Linkedin
Email Marketing : Develop and execute email marketing campaigns, including list segmentation, content creation, and performance analysis.
Analytics and Reporting : Monitor, analyze, and report to the Director of IT on the performance of digital marketing campaigns using relevant metrics and key performance indicators (KPIs).
Stay current : Keep up-to-date with the latest trends and technologies in digital marketing and propose innovative strategies to stay competitive.
Technical Support : Provide basic to intermediate technical support with the corporate and field sales teams.
Any additional assigned tasks or projects

Supervisory Responsibilities

No Direct Report

Qualifications

Bachelor’s degree from four-year college or university in Marketing, Business or related field; or three to five years minimum related experience an or training; or equivalent combination of education and experience.

Proven experience as a Digital Marketing Coordinator or similar role; with a track record of successful digital marketing campaigns.

Strong understanding of digital marketing channels, including SEO, SEM, social media, email marketing, and content marketing

Proficiency in using digital marketing tools and platforms such as Google Analytics, Google Ads, Facebook Business Manager, and email marketing software

Analytical mindset with the ability to interpret data, draw insights, and make date driven decisions.

Excellent communication and leadership skills.

Creative thinking and problem solving abilities.

Strong Project management and organization skills.

Certifications in digital marketing is preferred.

Ability to communicate in both English and Spanish, required.

Travel Requirements :

This position will require local travel on a regular basis to the various plant locations. As the business expands, additional travel may be required.

Employee Printed Name Date

Employee Signature

Requirements :

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