Senior Global Marketing Manager

Job Location

Corporate Headquarters - Plymouth Meeting, PA

All potential candidates should read through the following details of this job with care before making an application.Remote Type

Fully RemotePosition Type

Full TimeEducation Level

Bachelor's Degree RequiredTravel Percentage

25%Job Shift

DayJob Category

MarketingDescription

WHY CHOOSE ECRI?ECRI is an inspiring place to work. We share a common mission to help healthcare organizations make smart, compassionate, and ethical decisions for patients. Consider these additional benefits of joining the ECRI team : Industry leadership :

We have a long history and proven reputation in patient safety and medical technology research.On-the-job-learning :

You will have the opportunity to work with specialists across medical science, patient care, healthcare management, and technology.Comprehensive healthcare benefits :

We offer medical, dental, vision, life insurance, accidental death and dismemberment, and disability coverage.Retirement Savings :

Our employees can participate in an employer-matching 403(b) Retirement Savings Plan.Additional benefits :

ECRI offers additional benefits to our employees, including paid time off and holiday pay, paid leave for parents, tuition assistance, employee assistance program, access to LinkedIn Learning, and other voluntary benefit programs.Volunteer Program :

ECRI Cares, our employee volunteer program, provides a framework for us to work together and make a difference in the lives of others. All employees are provided 16 hours annually of paid time to volunteer at preapproved ECRI Cares charities during normal business hours.ABOUT ECRIAt ECRI, our passion for safe, effective, and efficient care is ingrained into the fabric of who we are and why we are here. For more than 50 years, the people of ECRI have been unyielding in their work to protect patients from unsafe and ineffective medical technologies and practices.The Most Trusted Voice in HealthcareECRI is proud to serve the healthcare industry, from providers and insurers to government agencies, and medical associations. Our areas of focus include : Patient Safety :

empowering leaders to eliminate patient harm through the dissemination of best practices, guidance, benchmarking, and recommendations.Evidence-Based Medicine :

providing clinical evidence to inform and support decisions on the effectiveness of medical technologies, procedures, genetic tests, and clinical practice guidelines.Technology Decision Support :

arming hospital systems with unbiased insights, so they can optimize their supply chain.At ECRI, our passion for the truth drives us to go further and dig deeper in our pursuit to advance effective, evidence-based healthcare globally.POSITION SUMMARYAs a Global Marketing Manager, you are responsible for defining go-to market strategy, messaging, and tactics to promote products and services that help acute and non-acute providers improve patient safety. In this role, you will plan, develop, and execute the marketing plan to drive engagement for our expansive safety portfolio.ESSENTIAL FUNCTIONSEssential Functions : Develop a cohesive and compelling narrative for ECRI's multi-brand safety portfolio, ensuring it resonates with diverse, complex buying groups.Craft tailored value propositions and positioning statements that clearly differentiate ECRI's safety portfolio service offerings compared to the competition.Design detailed buyer personas and messaging maps.Create annual marketing plans and quarterly go-to market plans.Identify and execute an engagement strategy for tradeshows, industry events, trade associations, and speaking opportunities.Generate sales enablement tools, presentations, talk tracks, and messaging.Monitor and gather market intelligence around healthcare mergers and acquisitions.Plan and develop deep dive and short form content for awareness campaigns.Measure, analyze, and report on campaign KPIs.Work closely with cross-functional teams to implement email workflows and digital campaigns.Additional Responsibilities : Other duties, as assigned.Accountability Metrics : TBDPOSITION QUALIFICATIONSExperience : Minimum of 7 years of healthcare B2B marketing experience.Excellent written and verbal communication skills.Keen attention to detail and desire to understand new products.Demonstrated experience in creating compelling content.Self-motivated, with analytical and problem-solving skills.Ability to work independently and across multidisciplinary workforce.Education : Bachelor's Degree in Business or Marketing required.Computer Skills : Proficient in Microsoft Office 365 Suite, HubSpot, and LinkedIn Campaign Manager.Certifications and Licenses : N / APOSITION COMPENSATIONThe salary range for new employees in this position is $107,776.96 - $122,315.47.PHYSICAL DEMANDSThis position operates in a remote environment and requires the individual to remain in a stationary position.ADA STATEMENTECRI is committed to providing equal employment opportunities (EEO) to all employees and applicants for employment.EEO STATEMENTECRI is committed to providing equal employment opportunities (EEO) to all employees and applicants for employment.#LI-Remote

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Salary : $107,777 - $122,315