Loyalty and Digital Marketing Specialist

Position Overview:
The Loyalty & Digital Marketing Specialist is responsible for managing customer loyalty programs, digital marketing strategies, and promotional campaigns. This role involves overseeing digital assets, analyzing performance metrics, and executing marketing initiatives to enhance customer engagement and drive business growth. The ideal candidate must be able to balance multiple projects simultaneously, meet deadlines, and collaborate effectively within a team environment while networking with individuals at all levels of the company.

Key Responsibilities:
The specialist will administer customer loyalty programs, including card registration, reporting, and updates, while also approving and denying security exemptions within policy guidelines. They will generate and analyze transaction reports to assess program effectiveness and troubleshoot customer issues to provide resolution support. Continuously optimizing loyalty initiatives to improve customer retention is also a key aspect of this role. In marketing and promotions, they will develop and implement marketing strategies to drive customer engagement, coordinate promotions, campaigns, and text message marketing, and assist with vendor-sponsored promotions and customer giveaways. Additionally, they will create and manage digital and print marketing materials, oversee in-store promotional displays, and execute event coordination, including trade shows and company-sponsored activities, ensuring timely execution of marketing campaigns that align with business goals.

In the digital marketing and online presence domain, the specialist will maintain company websites for optimal user experience, monitor and optimize digital campaigns such as SEO, paid search, and social media engagement, and manage content deployment across platforms. Tracking and analyzing performance metrics to adjust strategies, maintaining email marketing campaigns, and leveraging data insights to improve audience targeting are also integral parts of the role. Regarding data and reporting, they will pull and analyze transaction, promotion, and club activity reports, create pivot tables and data visualizations, monitor marketing campaign ROI, ensure compliance with data privacy regulations, and provide actionable insights to enhance marketing performance.

For brand and community engagement, they will manage brand consistency across digital and physical marketing materials, support trade shows, charity events, and local promotions, and maintain strong relationships with partners, vendors, and internal teams. They will also assist in corporate sponsorship initiatives and community outreach programs, network and collaborate with individuals at all levels of the company, and represent the company at external events to strengthen brand presence.

Skills & Qualifications:

• Experience in digital marketing, loyalty programs, or a related field.

• Strong analytical skills and proficiency in data reporting tools.

• Knowledge of SEO, social media management, and content marketing.

• Proficiency in marketing software, CRM tools, and website management.

• Excellent communication and organizational skills.

• Ability to work independently and collaboratively in a fast-paced environment.

• Strong multitasking skills to balance day-to-day operations and large projects.

• Ability to meet deadlines while managing multiple priorities.

• Adaptability to shifting priorities and changing market dynamics.

• Familiarity with industry trends and emerging marketing technologies.