What are the responsibilities and job description for the Marketing Specialist position at EdFed?
Job Summary:
This position supports the development and management of marketing content across a physical and digital member touchpoints. Key responsibilities include in-house graphic design, collateral and supply management, branch merchandising, and assistance in staging major member events and promotions. Additional responsibilities include supporting EdFed’s website content updates and acting as a supplemental resource in scheduling of member email campaigns.
Duties & Responsibilities:
- Leads in-house graphic design projects, including collaboration on new marketing campaigns and advertising layouts.
- Manages incoming requests for new marketing creative and ensures assignment to designated team members/vendors for development.
- Coordinates with third-party vendors on production fulfillment, printing, distribution, and delivery of marketing materials to assigned location/department.
- Designs communication templates including member newsletters, marketing campaign guides, and presentations for financial education and business development teams.
- Serves as backup in managing member email layouts and scheduling within EdFed’s CMS platform.
- Contributes ideas and input to be leveraged in the creation of new marketing campaigns ad member promotions.
- Manages order fulfillment for customized business cards and employee name badges.
- Completes monthly inspection of marketing collateral library to ensure materials are updated and available for deployment to branch and business development teams.
- Coordinates with Marketing stakeholders to ensure branded collateral copy is updated prior to replenishing inventory levels
- Conducts routine reviews of enterprise website pages to identify required updates; implements updates via CMS platform under the supervision of marketing leadership.
- Makes quarterly visits to all branch locations to ensure marketing touchpoints and branch collateral are updated and in alignment with EdFed’s brand standards.
- Assists in the staging of branch marketing campaigns, major promotions, and tradeshow events
- Maintains in-depth knowledge of EdFed’s products, services, and compliance guidelines.
- Leverages Monday.com platform to post, route, and update departmental workflow, including 90-day marketing calendar.
- Assists with other tasks or projects as assigned.
