What are the responsibilities and job description for the Business Development Manager position at Edgeboro International?
We are seeking a dynamic Business Development Specialist to join our team. This role is ideal for a professional with hands-on experience using Salesforce CRM to enhance marketing and sales processes. The ideal candidate will be responsible for managing customer relationships, optimizing marketing campaigns, and driving sales initiatives to support business growth.
Key Responsibilities:
Salesforce Management & CRM Optimization
- Utilize Salesforce to manage and analyze customer data, ensuring accurate and up-to-date records.
- Develop and implement CRM workflows, automation, and reports to enhance marketing and sales operations.
- Assist in customizing Salesforce dashboards, reports, and integrations to improve efficiency.
Marketing Support
- Plan and execute email marketing campaigns using Salesforce Marketing Cloud or Pardot.
- Utilize Salesforce to track campaign performance, customer engagement, and lead conversions.
- Collaborate with the marketing team to segment customer data and personalize outreach strategies.
- Analyze campaign data to optimize future marketing efforts.
Sales & Lead Management
- Use Salesforce to track sales opportunities, manage leads, and support the sales pipeline.
- Work with the sales team to identify potential clients, nurture leads, and close deals.
- Generate reports and insights to assist in sales forecasting and strategy development.
Required Qualifications:
- Experience: 2 years working with Salesforce CRM in a marketing or sales capacity.
- Marketing Knowledge: Familiarity with email campaigns, lead generation, and digital marketing tools.
- Sales Acumen: Experience working with sales teams, lead nurturing, and customer relationship management.
- Analytical Skills: Ability to generate and interpret CRM reports, campaign performance metrics, and sales data.
- Technical Skills: Knowledge of Salesforce Marketing Cloud, Pardot, or other marketing automation tools is a plus.
- Soft Skills: Strong communication, problem-solving, and organizational abilities.
Preferred Qualifications:
- Salesforce certifications (e.g., Salesforce Administrator, Marketing Cloud Specialist)
- Experience with social media marketing, SEO, or paid advertising
- Knowledge of third-party integrations with Salesforce (e.g., HubSpot, Mailchimp, Google Analytics)
What We Offer:
- Competitive salary and performance-based bonuses
- Opportunities for professional development and Salesforce certifications
- A collaborative and innovative work environment
Flexible work options (Remote/Hybrid, depending on location)
Job Type: Full-time
Pay: $86,956.00 - $100,000.00 per year
Benefits:
- 401(k)
- Dental insurance
- Health insurance
- Paid time off
Schedule:
- Monday to Friday
Supplemental Pay:
- Bonus opportunities
Ability to Commute:
- Milltown, NJ 08850 (Preferred)
Ability to Relocate:
- Milltown, NJ 08850: Relocate before starting work (Preferred)
Willingness to travel:
- 25% (Preferred)
Work Location: In person
Salary : $86,956 - $100,000
