Paid Media Coordinator

Who are we and what do we do?    

Fruit was just the beginning. Since our founding in 1999, we’ve evolved over 25 years into an industry leader and modern gifting destination for celebrating the moments that matter. In addition to a robust online e-commerce hub, our vast retail footprint includes nearly 1,000 locally owned and operated franchise locations globally.   

With offerings that go beyond our iconic fresh fruit bouquets to include baked treats, fresh flowers, dessert boards, platters, and more, our vast collection of delicious treats and innovative gifts are perfect for treating yourself and others.   

No matter the occasion or moment, there’s an edible® for that.  

 Through all our incredible years, we’ve remained committed to our 5Ps:     

• Our promise– Experiences that WOW.  
• Our products–Remarkably fresh.  
• Our places– Interactive and creative.  
• Our People– Create special memories.     
• Our purpose–To celebrate what’s good in life.    

Purpose:

As a Paid Media Coordinator, you will play a crucial role in strategizing, executing, and optimizing our digital presence across multiple channels. If you are driven by innovation, excel in communication, and are ready to make a significant impact, we invite you to bring your expertise to our team. 

What that looks like day to day: 

• Strategic Channel Management: Managing and optimizing diverse digital marketing channels, including social media, email, and paid advertising platforms. Your role is essential in analyzing channel performance and driving strategic enhancements to maximize impact. 

• Creative Collaboration and Asset Planning: Work closely with the creative team to develop comprehensive digital asset creative briefs. This involves defining precise requirements and objectives for marketing campaigns, ensuring they align with the overarching brand strategy. 
• Asset Coordination: Ensure the streamlined coordination and distribution of marketing materials. Manage the workflow of digital assets to guarantee their timely delivery to pertinent stakeholders. 

• Cross-Functional Team Liaison: Act as the essential bridge between internal departments like marketing, sales, and product teams, and external agencies. Facilitate seamless communication and ensure all parties are aligned with project goals and deadlines. 

• Innovation and Analysis: Drive digital marketing initiatives forward by keeping abreast of the latest trends and optimization techniques in digital media and e-commerce. Regularly analyze campaign performance to provide insights and updates on industry trends and factors influencing digital performance. 

• Budget Coordination: Become the forefront of managing the budget and invoicing for all paid media initiatives. Responsibilities will include meticulous tracking of campaign expenditures, ensuring they align with allocated budgets, and processing invoices with precision and timeliness. Your expertise will be crucial in negotiating with vendors and media partners to secure the best possible rates, maximizing our advertising spend. You will also perform regular audits to identify any discrepancies 

Requirements:  

• Bachelor's degree in Marketing, Communications, Business, or a related field. 
• Demonstrated interest and experience in digital marketing, with a comprehensive understanding of various digital channels and tools.

 Essential Competencies: 

• Exceptional communication and interpersonal skills. 
• Team player with the ability to collaborate effectively. 
• Organized, detail-oriented, and capable of managing multiple tasks concurrently. 
• Enjoy a fast-paced hybrid workplace 

What We Offer:    

• Onsite work environment with work-from-home flexibility, fostering collaboration and relationship building with peers, cross-functional partners and leadership     
• The stability and resources of an industry-leading company successfully operating for 25 years, with the agility and innovation of a startup, allowing you to make a significant impact and shape our future.   
• Growth & Development – Each team member has a visible and immediate impact on the business, offering abundant opportunities for personal and professional growth as we scale in size and sophistication   
• Healthcare plans that include health/dental/vision insurance, 401K Plan, company-paid life insurance and short-term disability, flexible spending account options and more   
• Paid time off, including sick days & holidays to support work-life balance   

Location: This position will work onsite out of our home office in Sandy Springs, GA, with work from home flexibility on Fridays.

We are proud to be an EEO/AA employer. Applicants for employment are considered without regard to race, creed, color, religion, sex, sexual orientation, marital status, national origin, age, and disability, status as a veteran, Vietnam Era Veteran, or being a member of the Reserves or National Guard.