Senior Loyalty Program Specialist

Loyalty Program Sr. Specialist   

Who are we and what do we do?  

Fruit was just the beginning. Since our founding in 1999, we’ve evolved over 25 years into an industry leader and modern gifting destination for celebrating the moments that matter. In addition to a robust online e-commerce hub, our vast retail footprint includes nearly 1,000 locally owned and operated franchise locations globally.  

With offerings that go beyond our iconic fresh fruit bouquets to include baked treats, fresh flowers, dessert boards, platters, and more, our vast collection of delicious treats and innovative gifts are perfect for treating yourself and others.  

No matter the occasion or moment, there’s an edible® for that.  

Through all our incredible years, we’ve remained committed to our 5Ps:  

• Our promise– Experiences that WOW.
• Our products–Remarkably fresh.
• Our places– Interactive and creative.
• Our People– Create special memories.
• Our purpose–To celebrate what’s good in life.

Purpose:  

As our Senior Loyalty Program Specialist, you will support the development and execution of the customer loyalty experience, including campaign development, customer segmentation, oversight of creative development, and performance reporting. Your efforts will directly contribute to enhancing customer experiences, increasing customer retention, and supporting overall growth through data-driven insights and innovative strategies. 

Location: This position will work onsite out of our Corporate Office in Sandy Springs, GA Monday – Thursday, with work from home flexibility Fridays.  

Responsibilities:  

• Support the overall customer loyalty strategy through development and deployment of campaigns, customer audience segmentation, and performance reporting
• Conduct A/B testing and apply results to continuously improve program effectiveness and customer engagement.
• Analyze campaign performance and customer behavior metrics to optimize engagement and retention strategies.
• Provide regular campaign and program performance, identified challenges, and strategic recommendations.
• Collaborate with cross-functional teams including analytics, tech, and eCommerce to ensure alignment and integration of the rewards program across all customer touchpoints.

Required Experience  

• 2 years' experience with customer loyalty platforms; Annex Cloud experience is highly preferred.
• Demonstrated success in marketing automation campaign deployment, with a focus on customer loyalty, retention, and lifecycle marketing.
• Strong working knowledge of marketing automation, CRM, CDP, and other MarTech tools; Cordial, Twilio Segment, Dynamic Yield, Adobe Analytics
• Proficient in analyzing customer data to identify valuable customer segments, assess performance, derive insights and optimize marketing efforts for improved retention and incremental revenue growth across each stage of the customer lifecycle.

Essential Competencies:  

• Intellectually curious with a drive to solve complex business challenges using data-driven insights.
• Strong project management skills, with the ability to manage multiple campaigns and initiatives simultaneously.
• Excellent communication and presentation skills, with the ability to convey complex concepts to both technical and non-technical stakeholders.

What We Offer:  

• Strong team-oriented environment, emphasizing cross-functional partnerships   
• The stability and resources of an industry-leading company successfully operating for 25 years, with the agility and innovation of a startup, allowing you to make a significant impact and shape our future. 
• Growth & Development – Each team member has a visible and immediate impact on the business, offering abundant opportunities for personal and professional growth as we scale in size and sophistication
• Healthcare plans that include health/dental/vision insurance, 401K Plan, company-paid life insurance and short-term disability, flexible spending account options and more   
• Paid time off, including sick days & holidays to support work-life balance   

We are proud to be an EEO/AA employer. Applicants for employment are considered without regard to race, creed, color, religion, sex, sexual orientation, marital status, national origin, age, and disability, status as a veteran, Vietnam Era Veteran, or being a member of the Reserves or National Guard.