Product Marketing Manager

SUMMARY

The Product Marketing Manager’s primary responsibility is to deliver on the Sales Enablement goals in our Strategic Commercial Triangle. The deliverables for the Product Marketing Manager consist of New Product Development Opportunities, Market Sizing and Share Growth, Edlong’s Right to Win and Value Gains, Customer Events, and Flavor Collections. The Product Manager will work with the Product Line Manager from R&D on identifying and communicating to the commercial organization the value propositions for each of our key flavors and technologies. They will also work with the Sales Operations Manager on product positioning, customer product targeting, customer events, and ensuring the Voice of Sales is understood. The product marketing manager will launch and track KPIs against marketing efforts directed at generating Sales Enablement tools, product collections, and customer events.

ESSENTIAL RESPONSIBILITIES

Sales Enablement

• Serve as the main point of contact from marketing for our Sales Operations Manager & Product Line Manager.
• Ensure the sales team has and knows how to access and use Sales Enablement tools for new product launches, Flavor collections, and Customer events.
• Assist with coordinating and executing targeted account-based marketing (ABM) efforts in partnership with our demand generation agency.
• Ensure sales remains informed and aligned on marketing efforts including campaigns, launches, and events.

Product Line Management

• Ensure the product line is reflective of our customers' requirements and market trends and is kept up to date as customers’ needs change over time.
• Identify gaps in the current product offering along with opportunities for innovation and growth.
• Help in developing the product roadmap from inception to commercialization.
• Lead cross-functional New Product Innovation Team.

 Travel

• 15-20% travel required visiting customers, working with the sales organization, and attending events.

EXPERIENCE & SKILLS

• A college degree in Marketing or a related field required.
• Experience in flavor industry preferred. Experience working in a technical environment with an understanding of how the relevance of flavor chemistry and food science impacts the sale is highly desirable.
• 3-5 years of experience in a B2B marketing role required, preferably with experience providing marketing support for inside sales and in-the-field sales teams.
• Must have exceptional English writing and grammar skills with proven experience writing in a B2B Marketing setting.
• Must be proficient using Microsoft Office required, including Outlook, Word, Excel, and PowerPoint.
• Experience using Salesforce and Marketing Cloud Account Engagement (Pardot) strongly preferred; experience using other CRM and email marketing platforms is also acceptable.
• Experience using prospecting and intelligence tools like ZoomInfo and LinkedIn Sales Navigator preferred.

OUR FORMULA

• We are all in this together– You do not work alone. Understand how you are connected to customers and colleagues, and quickly and freely offer and accept support. At the end of the day, we will rise and sink together.
• We are fully committed to growth – We take ownership. You are here because you are needed. What you do matters to customers, colleagues and the company. Do your job to the utmost of your ability and realize your impact. Be your best self. Owners' vs operators, led by example, dedicated to Edlong, be accountable, calm, strong work ethic. We earn our keep.
• We look for a better way – You can improve anything in your pursuit to create value for our customers and company. Look for waste and ways to do things faster, simpler and better. Act promptly when a better way is found.
• We enjoy victory and grow from defeat– Freely share the joy of success. When things go wrong, reflect and learn from the experience. Apply the valuable lesson to future opportunities. Never stop learning.

SEE YOUSELF WORKING AT EDLONG:

We’re proud of the company we keep; our customers, our partners, and most of all, our employees. Our people are the key ingredient to over a century of growth and success.

Our employees are the reason for Edlong being named among the nation’s Best Places to Work year after year. And whether you’re ready for a full-time food industry career or want to gain dynamic skills and experience as an intern, we boast a culture dedicated to diversity and inclusion, giving back, empowering its employees, and enriching the lives of everyone you touch.

Culture:

Being part of the Edlong team is about more than collaboration—it’s about being part of a family of likeminded people, who act with integrity, lift each other up, and truly care about the work and good they’re doing. We care about our culture so much that we have an internal Culture Team, made up of employees from across the company, with a mission to “foster a shared purpose and emotional commitment from employees toward increasing the health of the organization by installing a culture based on trust and honest, respectful candor rooted in accountability.”

Diversity and Inclusion:

As a woman-owned company, we value individuals for the unique talents they bring. From our executive leadership team, which is proudly 60% female, to our 38% minority representation that is 10% above industry average, we value and champion diversity and inclusion providing an environment of opportunity and growth. Every level and department at Edlong reflects this long-standing commitment.

Food Industry Careers That Give Back

At Edlong, our mission is to enrich the lives of everyone we touch, making our Edlong Enriches program an integral part of who we are, and what we do. From our matching gifts program and scholarships to relief aid and company-wide volunteer efforts, we offer our employees the opportunity to contribute both time and resources to support those in need in meaningful ways. We are proud and humbled to consistently exceed our annual contribution goal of donating 1% of all net profits to industry-related initiatives around food, nutrition and health, food science education, career mentoring, and crisis aid and relief.

Benefits

• Comprehensive insurance package, including health, dental, vision, life and company-paid global travel medical
• Generous PTO, with addition time to give back, celebrate your birthday and care for your mental health
• 401(k) matching and profit-sharing
• Paid parental leave and time to celebrate the arrival of grandbabies
• 529 college savings match
• Bonus structure, including holiday and sign-on
• Tuition reimbursement
• Matching charitable donations program