Digital Content Specialist

DEPARTMENT: COMMUNICATION

REPORTS TO: EXECUTIVE DIRECTOR OF COMMUNICATIONS

WORK CALENDAR: PNB5  

SALARY RANGE: $48,144 - $56,640   

CONTRACT DAYS: 240

FULL TIME

STANDARD WORK HOURS: 8:00AM – 4:30PM

PAY FREQUENCY: Monthly

LAST UPDATED: 04.18.25

Job Goal:

The Digital Content Specialist will be responsible for creating a variety of high quality and engaging content for use across a variety of digital platforms to proactively and continuously improve connections within the school community at the local, state and national levels.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

1. Coordinate graphic design for district and school sites.

2. Develop digital content including graphic design, video, photography and other interactive content to support Edmond Public Schools digital communications platforms and aid in parent and community understanding of district programs, initiatives and services as well as staff recruitment and retention.

3. Research, write and create content for Edmond Public Schools social media platforms to proactively share the district’s story, increasing engagement and reach.

4. Research, write, and/or create content for Edmond Public Schools website and separate school websites.

5. Proactively monitor district and school websites to help ensure information is updated, accurate, and ensures all online content adheres to the district’s visual identity, as well as ADA standards.

6. Assist in training of and troubleshooting for site Communications Repss and produce/edit training materials to support site webmasters.

7. Create, edit and assist with content for regular district newsletter for distribution to staff and broader EPS community.

8. Coordinate district-wide and school-specific branding to ensure consistency across all sites and platforms.

9. Create and maintain district events calendar.

10. Assist in planning and promoting of district and school events, including graphics, posting online and media coverage.

11. Coordinate district printed materials through collaboration with the Print Shop and outside vendors.

12. Develop and maintain district templates for Google and Microsoft applications, as well as other software platforms as needed.

13. Assist with Open Records Requests.

14. Assist with preparation of district presentations, both internally and externally.

15. Assist with preparation of district events such as Convocation, Career Fairs, etc.

16. Assist with standard and emergency parent notifications and identify vendors, trends and insights for emergency notifications, and recommend areas for improvement.

17. Serve on committees as assigned.

18. Perform all tasks with sensitivity, confidentiality and professionalism.

19. Perform other duties as assigned.

Length of Contract : Two hundred and forty days (240) Contract Days  

EVALUATION : The performance of this job will be evaluated by the Executive Director of Communications in accordance with the provisions of the Board's policies and state law.  

QUALIFICATIONS

Education: Bachelor’s degree (preferred) in graphic design, journalism, marketing, public relations, communications or related field. 

Previous Experience: 1-3 years work-related experience is required.

Ability to work cooperatively with others, demonstrate self-discipline and initiative, and follow state and district guidelines.

CERTIFICATES, LICENSES, REGISTRATIONS

N/A

KNOWLEDGE & SKILLS  

Knowledge: 

Strong communication skills.

Proficiency with graphic design.

Proficiency with social media.

Experience in photography, videography and editing of print and video.

Experience with brand management.

Ability to work on extended projects without continuous supervision.

Knowledge of Adobe Creative Suite, word processing, database, spreadsheet and other office applications.

Ability to work collaboratively.

Basic Skills: 

Constantly (More than 5.6 hours or 69% of the day): Speaking, Writing

Frequently (Between 2.6 hours and 5.5 hours or 33% to 68% of the day): Active Listening, Monitoring, Reading Comprehension, Complex Problem Solving

Occasionally (Up to 2.5 hours or 32% of the day): Active Learning, Critical Thinking, Learning Strategies

Rarely: (Less than 1 hour or 12% of the day): Mathematics, Science

Resource Management Skills:

Constantly (More than 5.6 hours or 69% of the day): Time Management

Frequently (Between 2.6 hours and 5.5 hours or 33% to 68% of the day): Management of Personnel Resources

Rarely: (Less than 1 hour or 12% of the day): Management of Financial Resources, Management of Material Resources

Social & System Skills:

Frequently (Between 2.6 hours and 5.5 hours or 33% to 68% of the day): Coordination, Service Orientation, Social Perceptiveness, Systems Evaluation

Occasionally (Up to 6 hours or 75% of the day): Instructing, Persuasion, Judgement and Decision Making, Systems Analysis

Rarely: (Less than 1 hour or 12% of the day): Negotiation

SUPERVISORY

N/A

WORKING CONDITIONS

The working conditions described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions  

Physical & Psychomotor Demands:

Constantly (More than 5.6 hours or 69% of the day): Finger & Hand Dexterity

Constantly (Up to 6 hours or 75% of the day): Hearing, Sitting, Standing, Walking

Rarely: (Less than 1 hour or 12% of the day): Balancing, Climbing, Crawling, Crouching, Kneeling, Lifting, Multi-limb Coordination, Pulling, Pushing, Reaching, Repetitive Motion

Work Type:  

Light work: Exerting up to 50 pounds of force occasionally, and/or up to 25 pounds of force frequently, and/or a negligible amount of force constantly to move objects. If the use of arm and/or leg controls requires exertion of forces greater than that for sedentary work and the worker sits most of the time, the job is rated for light work.

Work Environment:  

Everyday risk and discomfort level: The environment involves everyday risks or discomforts that require normal safety precautions typical of such places as offices, meeting and training rooms, libraries, residences, or commercial vehicles, e.g., use of safe work practices with office equipment, avoidance of trips and falls, observance of fire regulations and traffic signals. The work area is adequately lighted, heated, and ventilated.