What are the responsibilities and job description for the Director, Event Strategist & Lead position at Educational Testing Service (ETS)?
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Job Description : About ETS :
For more than 75 years, we have amplified products and services based on rigorous research and our belief in the power of learning. Driven by our mission to advance quality and equity in education, ETS provides learning solutions, pioneering research, and trusted assessments that help guide learners around the world on their path to new possibilities.
Our portfolio of trusted measures includes TOEFL, TOEIC, GRE, and Praxis . Along with research, development, and innovation that explores new frontiers in learning and measurement, our educational measurement solutions and research contribute to the development of new methods and tools, inform important dialogue with education policymakers, and shed light on critical issues and potential solutions - all with the aim of creating a world where all learners can improve their lives through education.
With new senior leadership at the helm, ETS aims to continue changing the lives of all learners as we expand our organization's global footprint. Our goal is to remain at the forefront of assessment and measurement efficacy within the education and ed tech space as it continues to grow and evolve.
The Lead Event Strategist will be responsible for leading the event strategy and execution in the Global Marketing & Innovation organization. This role will own and lead the global corporate events strategy, strategic planning process, conference and event prioritization, event ROI measurement (fueling the virtuous cycle), corporate events budget overview, and growing leadgen capture at events. This role will lead a small, specialized events team to fully execute events and conferences with excellence. It will lead a variety of cross-division, multifunctional teams ensuring constant alignment of key stakeholders, ultimately keeping the CMIO, CEO, and key company leaders updated at regular intervals. The role has two direct reports. Travel expected 10–20%.
RESPONSIBILITIES
- Leads and develops event strategy and experience design, event marketing communications, audience acquisition, demand generation, global field enablement and engagement, and integrated campaign alignment.
- Supports the creation of event experiences across business groups with an audience-first perspective and event attendee journeys from pre-event to post-event.
- Oversees management and tracking of all company-wide events / conferences at which ETS has / should have a presence.
- Partners with Communications Team and business partners to develop impactful agendas with respect to keynotes, speakers for panels, and engaging activations on event tech and digital, customer marketing, integrated marketing, leadgen.
- Partners with Marketing on event tech and digital, customer marketing, integrated marketing, leadgen.
- Aids in the development, coordination, and implementation of marketing assets across our business units.
- Assists with global event reporting including post-event surveys, measurement recaps, ROI analysis, and more; makes recommendations on new event / conference opportunities at which ETS should have a presence.
- Travel to select events as needed. This may include weekend and evening hours.
- Adhere to ethical standards and comply with the laws and regulations applicable to your job function.
SKILLS
EDUCATION
Bachelor’s degree or equivalent combination of education, training, and experience required.
EXPERIENCE
10 years of experience in event strategy, event marketing communications, or similar role.
ETS believes in a Total Rewards philosophy for our employees, and they include :
ETS is mission driven and action oriented
ETS is an Equal Opportunity Employer comprised of people with different experiences, strengths, and backgrounds who share a passion for advancing quality and equity in education. We are dedicated to building teams that reflect the various backgrounds, experiences, and identities of those we serve. The Talent Acquisition team strives to ensure candidates enjoy a fair and equitable hiring process. We believe our differences empower us to be a better team, making better decisions and delivering better results.
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