What are the responsibilities and job description for the Educational Testing Service (ETS) is hiring: Lead Public Relations Associate in position at Educational Testing Service (ETS)?
Job Description
Job Description
About ETS :
ETS is a global education and talent solutions organization enabling lifelong learners worldwide to be future-ready. For more than 75 years, we've been advancing the science of measurement to build benchmarks for fair and valid skill assessment across cultures and borders. Our worldwide impact extends through our renowned assessments including TOEFL®, TOEIC®, GRE® and Praxis® tests, serving millions of learners in more than 200 countries and territories. Through strategic acquisitions, we've expanded our global capabilities : PSI strengthens our workforce assessment solutions, while Edusoft, Kira Talent, Pipplet, Vericant, and Wheebox enhance our educational technology and assessment platforms across critical markets worldwide.
Through ETS Research Institute and ETS Solutions, we're partnering with educational institutions, governments, and organizations globally to promote skill proficiency, empower upward mobility, and unlock opportunities for everyone, everywhere. With offices and partners across Asia, Europe, the Middle East, Africa, and the Americas, we deliver nearly 50 million tests annually. Join us in our journey of measuring progress to power human progress worldwide.
The Lead Public Relations Associate is responsible for creating and implementing communications campaigns aligned with the business and mission objectives of ETS. Strong understanding of public relations strategy and tactics is critical, as is experience in content development and management, and digital and social media strategy. The ability to manage multiple priorities is essential to success in this role.
- Develop to improve public perception of ETS
- Develop and oversee delivery of key messages to target audiences through traditional and non-traditional earned media
- Position ETS positively with key external groups including higher education faculty and administration, policymakers, key education associations, press, and other opinion leaders
- Help inform ETS brand strategy bringing both strategic and tactical approaches to digital and social content, media relations, executive thought leadership and events.
- Actively engage, participate in and contribute to brand team planning and strategy efforts
- Develop working relationships with key media contacts
- Draft and disseminate content including press releases, media alerts, articles and other media for ETS newsroom, social media posts, social media content campaigns, video, infographic and other content types.
- Develop background materials and remarks for leadership in connection with media interviews, press briefings, conferences, business meetings, trips and other public events
- Oversee contracted PR agencies and vendors to ensure tactics are being executed in a manner consistent with established strategies, timelines and budgets
- Adhere to ethical standards and comply with the laws and regulations applicable to the job function
Required Skills :
LI-HYBRID
LI-NK1
Education :
Experience :
ETS believes in a Total Rewards philosophy for our employees, and they include :
ETS is mission driven and action oriented
ETS is an Equal Opportunity Employer comprised of people with different experiences, strengths, and backgrounds who share a passion for advancing quality and equity in education. We are dedicated to building teams that reflect the various backgrounds, experiences, and identities of those we serve. The Talent Acquisition team strives to ensure candidates enjoy a fair and equitable hiring process. We believe our differences empower us to be a better team, making better decisions and delivering better results.
