What are the responsibilities and job description for the Senior Manager, Competitive Intelligence position at Educational Testing Service?
ETS is a global education and talent solutions organization enabling lifelong learners worldwide to be future-ready. For more than 75 years, we've been advancing the science of measurement to build benchmarks for fair and valid skill assessment across cultures and borders. Our worldwide impact extends through our renowned assessments including TOEFL, TOEIC, GRE and Praxis tests, serving millions of learners in more than 200 countries and territories.
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The Senior Manager, Competitive Intelligence is responsible for monitoring, analyzing, and reporting on industry, market, and competitor developments and the identification and evaluation of new business opportunities. The incumbent will support Business Units and Brand Teams by developing and communicating insightful and actionable business intelligence for strategic decision-making to support strategy formulation, business and marketing plans, new product development, and business development initiatives.
RESPONSIBILITIES
- Monitor and analyze industry trends to report out on market intelligence and developments.
- Provide insights on competitor strategies, strengths, weaknesses, opportunities, threats and strategic plans.
- Identify and analyze new business opportunities in existing, adjacent or new markets and businesses.
- Prepare and communicate industry, market and competitive intelligence with business implications and actionable recommendations for ETS strategies and business investments.
- Make presentations to C-level executives, Brand Teams, Strategic Business Units (SBU) and other business stakeholders.
- Lead cross-functional market and competitive intelligence team by providing key strategic intelligence, managing action items and providing a venue for strategic discussions to take place.
- Serve as the competitive intelligence subject matter expert on Brand Teams and other teams as needed.
- Build and maintain an active network of internal and external intelligence sources. Develop and maintain a bank of relevant secondary data sources.
- Identify and evaluate prospective business partners and acquisition candidates.
- Conduct primary and secondary research. Gather and analyze industry, market and competitor intelligence.
- Respond to ad hoc key business questions with expert analysis.
- Design and manage third-party market and competitive intelligence studies. Manage consultants to ensure achievement of project objectives within established deadlines and budgets.
- Attend industry conferences and provide reports on industry, market trends and competitor developments.
- Adhere to ethical standards and comply with the laws and regulations applicable to the job function.
SKILLS
EDUCATION
EXPERIENCE
ETS is an Equal Opportunity Employer comprised of people with different experiences, strengths, and backgrounds who share a passion for advancing quality and equity in education. We are dedicated to building teams that reflect the various backgrounds, experiences, and identities of those we serve.
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