What are the responsibilities and job description for the Associate Director of Digital Marketing position at EF Adventures?
Company Description
EF Adventures is a culturally immersive, guided adventure tour operator offering over 20 tours in 16 countries worldwide. As part of the EF World Journeys family, the company brings over 30 years of experience in running tours for adults. EF Adventures focuses on active travel promoting well-being and cultural immersion through biking, hiking, yoga, watersports, and more.
This is a full-time hybrid role for an Associate Director of Digital Marketing at EF Adventures. The role is based in Boston, MA with the flexibility to work partially remote. The Associate Director will be responsible for leading digital strategy, marketing efforts, e-commerce initiatives, lead generation, and web analytics.
- Digital Strategy and Marketing skills
- E-Commerce expertise
- Experience in Lead Generation
- Proficiency in Web Analytics
- Strong analytical and problem-solving skills
- Excellent communication and leadership abilities
- Knowledge of the travel industry is a plus
- Bachelor's degree in Marketing, Business, or related field
