What are the responsibilities and job description for the Associate Director, Marketing → position at EF Education First Gruppe?

EF Ultimate Break (a tour operator brand within EF World Journeys)

Are you the right candidate for this opportunity Make sure to read the full description below.

Cambridge, MA, United States

At EF Ultimate Break , we’re about way more than collecting passport stamps. Our guided tours empower young adults aged 18–35 to explore a world outside their comfort zones. The result is amazing. Each immersive tour creates experiences that last a lifetime, building bonds with fellow travelers that go beyond borders and cultures.

About the role :

Reporting to the Vice President of Marketing for EF Ultimate Break, the Associate Director, Marketing is a key operational leader who will collaborate with leadership and channel owners to develop and guide the execution of marketing strategies and campaigns that drive business growth and brand consideration. The successful candidate is a dynamic, creative, results-oriented multi-channel marketing leader with a track record of project managing successful campaigns that align with business goals and resonate with customers.

You will…

Develop and execute promotional calendar and messaging in partnership with Ecommerce and Finance teams.
Lead email editorial content planning in collaboration with CRM team, pairing content with cohorts and behaviors.
Work with channel owners (Media, CRM, Social, PR, Content, Influencer Marketing) to develop multi-channel marketing and promotional plans that drive qualified website traffic.
Own marketing programs (and cross-World Journeys collaborations) including but not limited to; repeat, referral, groups and affiliate.
Monitor key performance metrics (KPIs) of our owned and earned channels (in partnership with channel leads) and their impact on our travelers’ journeys.
Ensure marketing initiatives are delivered on time and within budget.
Develop and test theories for how to increase online and offline conversion rate leveraging content and creative.
Conduct competitive research and monitor competitor activity to identify new opportunities for growth or threats to the business.
Effectively communicate with channel owners and brand leadership across EF Ultimate Break and EF World Journeys about marketing campaigns, programs and goals.
Oversee multiple projects at a time, with strong multitasking and prioritization skills to support project inter-dependencies.

Minimum Qualifications :

Bachelor’s or master’s degree in marketing or a related field.

At least 10 years’ hands-on experience in direct B2C or B2B marketing.

In-depth knowledge of performance marketing channels including email, online media, SEO, affiliate marketing and social media.

Strong analytical skills with proven ability to interpret data and draw conclusions; proficiency in Excel, Google Analytics and Tableau preferred.

Proven ability to simplify the complex, successfully articulating and addressing business issues and opportunities to management and cross-functional stakeholders.

Superior organization skills and attention to detail with a track record of being hands-on in execution of strategy.

Ability to manage multiple initiatives and assess priorities based on impact.

Why you’ll love working here : Perks, Benefits, and more!

This is the most fun, high caliber place you’ll ever work. When you work at EF, you join a purpose-driven, international and energetic community that thrives on continuous learning, fearless innovation and mutual support.

In addition, you can expect :

Paid International Business Travel opportunities.

Eligibility for our Workplace Flexibility Program : This role is based in our beautiful Boston office, with up to two days working from home per week.

Commitment to professional growth : robust monthly calendar of trainings and workshops.

Four weeks paid vacation your first year, ten paid holidays, and two floating holidays.

25% company match on your 401(k) contributions.

Market-leading medical, dental and vision coverage, along with options for life and disability insurance.

Dependent care, healthcare and commuter Flex Spending Accounts (FSAs).

Access to fertility care and family-building support.

Wellness benefits including onsite classes and a yearly fitness reimbursement.

Frequent social and learning events, including access to our employee-run “EFinity” groups.

Robust Employee Assistance Program.

Tenure-based sabbatical eligibility.

EF Product Discounts.

Discounts at local venues and businesses.

About EF Education First

For over 60 years we’ve been the leader in international educational programs and culturally rich travel experiences with the power to change how people think, feel and act. You’ll find us working across more than 50 countries, with offices in some of the world’s greatest cities - each one filled with smart, driven people who push each other to be better every day.

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