Web Merchandising Coordinator

The Web Merchandising Coordinator is responsible for supporting the execution of merchandising strategies that drive user engagement and direct-to-consumer sales on the Go Ahead Tours website. The ideal candidate has experience optimizing e-commerce shopping journeys and utilizing data to improve site content engagement and conversion rates.

This role will assist in the development of merchandising plans and directly manage the deployment of updates to merchandising and content marketing elements on our websites. They will assist in the development of creative briefs and own the management of merchandising calendars. We are a test-and-learn-focused organization and this person will have the ability to interpret general web analytics data and translate it into actionable merchandising insights. Specifically:

What you'll do:

• Maintain merchandising calendar that aligns to product development schedules, promotions, inventory planning, and marketing campaigns
• Support the management of onsite assortment presentation and work with planning teams and analytics teams to ensure inventory coverage
• Collaborate with brand and marketing teams on new product launches and provide guidance on how to leverage the website effectively for these campaigns
• Measure and analyze consumer engagement of site merchandising tactics and develop actionable insights aimed at increasing conversion opportunities
• Engage with Brand, Creative and Content Management teams to obtain and curate website content. Ensure content is accurate and meets brand quality standards
• Continually monitor key competitors to identify opportunities to out-convert and surpass any perceived advantages in the market

Who you are:

• 3 years of e-commerce experience, primarily in merchandising roles
• Analytical reasoning skills to produce insights aimed at driving results
• Strong project planning, tracking, and impeccable follow-up skills
• Ability to manage multiple projects simultaneously and lead them successfully to completion
• Passion for learning with an inherent drive to test new things
• Clear and concise communication skills, both written and verbal
• Proven ability to build trust and become a respected and trusted team player
• Organizational agility to effectively work and connect with team members across multiple functions in a matrixed organization
• Detail-oriented and operationally-focused
• Ability to quickly learn necessary technical tools
• Desire to continually improve work and welcomes open dialog / feedback

Educational Background:

• Bachelor’s degree in Marketing, Business, or similar field preferred

What Will Put You Ahead?

• Experience in E-Commerce and Digital Marketing
• Experience in Content Management Systems (Storyblok a plus)
• Experience with analytics (Google Analytics and Tableau)
• Experience in the travel industry

Why you’ll love working here:

Work in our North American headquarters where you’ll enjoy comprehensive professional development, frequent social programming and employee-run EFfinity groups, community groups, and clubs. You can expect:

• Paid international travel
• Eligibility for our Workplace Flexibility Program: our pilot hybrid work model with up to two days of work-from-home flexibility work per week, after your initial onboarding
• Robust professional growth opportunities including monthly trainings, workshops, and inspiring talks with global leaders and experts
• Four weeks paid vacation your first year and nine paid holidays
• 25% company match on your 401(k)
• Excellent medical, dental, and vision coverage, along with life and disability insurance
• Wellness benefits and a yearly fitness reimbursement
• EF program discounts including travel, language schools, childcare, and more
• Dependent care, healthcare, and commuter flexible spending accounts (FSAs)
• Discounts at local venues and businesses

About EF Education First:

At EF we believe that the world is better when people try to understand one another. Since 1965, we have helped millions of people see new places, experience new cultures, and learn new things about the world and about themselves. Our culturally immersive education programs—focused on language, travel, cultural exchange, and academics—turn dreams into international opportunities.

When you join EF, you join a multicultural and diverse community working across more than 600 schools and offices in 50 countries, all with one shared mission of opening the world through education. Whoever you are, whatever you are passionate about—we welcome you and want you to bring that to work every day. EF is proud to be an equal opportunity employer and we are committed to inclusion and belonging across race, ethnicity, gender, age, religion, identity, parental status, experience and everything else that makes you unique.

Founded in Sweden in 1965, EF has school and offices around the world, including hubs in Boston, London, Mexico City, São Paulo, Shanghai, Stockholm, Zürich, and more. Learn more at https://ef.com