What are the responsibilities and job description for the Salesforce Marketing Cloud Application Specialist position at Efficus, Inc.?
Description :
s a Salesforce Marketing Cloud Application Specialist, you will build and execute omni channel automations within Salesforce Marketing Cloud. You will be a technical contact working closely with a digital strategist to map business needs to Marketing Cloud solutions and execute on the campaigns in Email Studio, Automation Studio, and Journey Builder. knowledge of Salesforce Marketing Cloud platform, processes, and best practices in automation are needed for this position.
Responsibilities :
- Configure, test and deploy marketing automation campaigns within Salesforce Marketing Cloud.
- Build out customer lifecycle journeys and email campaigns using Salesforce Marketing Cloud including automated and triggered campaigns.
- Monitor technical performance of assets and test / troubleshoot.
- Provide product and subject matter expertise to internal client teams.
- Estimate effort required to implement proposed solutions.
- Build and maintain solution related documentation.
- Daily standups with agile team Business Analyst and Product Owner. Regular Teams chats and meetings available as needed
Technical Skills Required :
Desired Skills :
Soft Skills Required :
Education & Experience Required :
