Head of Communications

Position Overview

We are seeking a passionate and strategic Communications Manager to lead inaugural public relations, communications, marketing and branding efforts in support of a new non-profit educational foundation.

This role will focus on promoting the foundation’s programs, events, and initiatives while ensuring consistent and impactful messaging across all channels. The ideal candidate will be a strong storyteller with experience in the marketing, non-profit or education sector, skilled in creating compelling content that engages stakeholders, donors, and the wider community.

About the Effie LIONS Foundation

The Effie LIONS Foundation opens doors for students worldwide – especially from underrepresented communities – guiding them toward fulfilling marketing careers where they thrive, belong and succeed.

Leveraging our real-world experience, we offer innovative programs and training to equip undergraduate students around the world for success in marketing.

No matter their background, we ready students to launch their careers, where they will grow brands and businesses that change culture.  

Key Responsibilities

Website Management

• Develop, manage and update the foundation’s website to reflect current programs, events, and success stories.
• Create and curate content such as blogs, impact reports, and resources tailored to educators, donors, and stakeholders.
• Ensure the website is accessible, user-friendly, and optimized for search engines to increase visibility.
• Build, track and increase engagement.

Social Media Management

• Develop and execute a social media strategy that drives engagement and awareness of the foundation’s mission.
• Create and manage content calendars to share program updates, success stories, and fundraising campaigns.
• Monitor and analyze social media performance metrics to refine strategies and grow the foundation’s community.

Presentations and Materials Development

• Design and develop impactful presentations and pitch materials for prospective supporters – sponsors, partners and donors.
• Collaborate with program team to create brochures, annual reports, and other collateral.
• Partner with sponsors to ensure co-branded materials reflect agreements and guidelines.

Community Engagement

• Manage and maintain contact lists on CRM and partner with program team on the development and execution of e-mail message campaigns
• Assist in planning and promoting events and sponsorship/fundraising initiatives.

Public Relations (PR)

• Develop and implement PR strategies that highlight the foundation’s impact and mission.
• Build and maintain relationships with media outlets, marketing and education journalists, and community leaders.
• Craft press releases, impact stories, and media kits to promote the foundation’s programs and milestones.
• Serve as the primary contact for media inquiries and manage crisis communication as needed.

Brand

• Support the development of branding for the organization, including brand guidelines; ensure these are current, adhered to across the organization and adopted by partners

Qualifications

• Bachelor’s degree in Communications, Non-Profit Management, Marketing, or a related field.
• 7 years of experience in communications, public relations, or a related role, preferably in an agency or non-profit or educational organization. Start-up experience a plus.
• Exceptional written and verbal communication skills with a focus on storytelling and impact narratives.
• Proficiency in digital marketing tools, social media platforms, and website content management systems (e.g., WordPress) and CRM systems (Hubspot or Salesforce).
• Strong graphic design and presentation skills (e.g., Canva, PowerPoint, or Adobe Creative Suite).
• Experience with data analytics tools for website and social media (e.g., Google Analytics, Hootsuite).
• Demonstrated passion for marketing education and a commitment to advancing the foundation’s mission.
• Excitement for building a communications function from scratch. Ability to tackle projects both micro and macro and work independently.
• Passion for marketing education and a commitment to advancing the foundation’s mission.

Foundation employees work in-office in New York on Tuesdays and Thursdays and other days as desired. Based on program scheduling and changing needs, additional in-office days and/or occasional travel may be required.

Compensation

In addition to a generous vacation policy, the Effie LIONS Foundation offers the following benefits:

• Medical
• Dental
• Vision
• 401k (with employer match)
• Short-Term Disability
• Paid Employee Family Leave

NYC Salary range: $120,000- $140,000

Please note that the salary range is intended to give as an indicator of the salaries that could be attributed to the breadth or experience for a given role. All candidates will be measured based on their level of experience.

How to Apply

Interested candidates should submit their resume and a cover letter detailing their qualifications and interest in the position.

The Effie LIONS Foundation is committed to fostering an inclusive and diverse workplace. We encourage applications from individuals of all backgrounds, experiences, and perspectives.