What are the responsibilities and job description for the DEMAND GENERATION MANAGER position at eGain Corporation?
Fortune 500 clients trust eGain AI knowledge solution to improve customer experience and reduce cost of service. Top rated by Gartner, eGain AI Knowledge Hub orchestrates AI and experts to deliver trusted answers to customers, agents, and field staff.
We dream big and sweat details. We are diverse, optimistic, and tenacious. We take pride in what we do but we dont take ourselves too seriously. If work is fun for you, talk to us. We will not waste your time.
Job Title : Demand Generation Manager
Location : Sunnyvale, CA
Experience : 3 to 5 years
Duties / Responsibilities
- Campaign Strategy & Execution : Develop, execute, and manage demand generation campaigns across various channels (email, SEO, PPC, webinars, content syndication, social media, etc.) to drive lead acquisition Marketing Qualified Leads (MQLs).
- Lead Nurturing : Design and manage lead nurturing programs to convert MQLs to appointments.
- Content Development : Leverage and optimize existing content assets such as case studies, whitepapers, eBooks, and infographics for demand generation.
- Marketing Automation : Utilize automation tools to build workflows, track campaign performance, and optimize lead scoring.
Education and Experience
Our Hiring Process is Easy with eGain
Step 1 : Written test
Step 2 : Panel interview (in-person at eGain Sunnyvale office)
Next Step
Compensation
Salary : $100,000 - $140,000
