What are the responsibilities and job description for the Customer Marketing Manager position at Egnyte?
Description
Job Description :
Customer Marketing Manager
Remote, Texas, Office
EGNYTE YOUR CAREER. SPARK YOUR PASSION.
Egnyte is a place where we spark opportunities for amazing people. We believe that every role has a great impact, and every Egnyter should be respected. When joining Egnyte, you’re not just landing a new career, you become part of a team of Egnyters that are doers, thinkers, and collaborators who embrace and live by our values :
Invested Relationships
Fiscal Prudence
Candid Conversations
ABOUT EGNYTE
Egnyte is the secure multi-cloud platform for content security and governance that enables organizations to better protect and collaborate on their most valuable content. Established in 2008, Egnyte has democratized cloud content security for more than 22,000 organizations, helping customers improve data security, maintain compliance, prevent and detect ransomware threats, and boost employee productivity on any app, any cloud, anywhere. For more information, visit.
Egnyte is looking for a stellar customer marketing manager, that has previous experience marketing to and driving demand within a customer-base. This candidate should have a proven track record of hitting pipeline and revenue targets through effective customer marketing strategies. The ideal candidate has a growth mindset, values a close partnership with sales, and has broad experience across multiple channels and growth. Building, maintaining, and supporting relationships with sales counterparts is critical to success in this role.
WHAT YOU’LL DO :
- Partner cross-functionally with sales, product marketing, field marketing, demand generation, and other stakeholders to help build customer marketing programs that drive pipeline and revenue within our core verticals
- Utilize customer insights to design and implement programs that will drive additional cross-sell and upsell revenue
- Analyze and segment customers with product usage insights to identify trends and patterns useful in demand gen programs
- Work cross functionally to help build Egnyte's product-led motion. Specifically focused on giving sales "at-bats" to drive additional pipeline and revenue
- Develop quarterly plans and work closely with Sales to modify / adapt based on pipeline coverage or gap needs.
- Earn the role of trusted advisor on all thing’s customer pipeline and revenue to Sales leadership
- Work with Marketing and Sales Ops to track, analyze and report on campaign performance across all channels
- Proactively identify gaps, trends, standard methodologies, headwinds, and tailwinds that impact the vertical
- Work with Product Marketing to understand our content and messaging strategy, ideal customer profile, and personas to ensure enablement and regional consumption
- Manage field marketing budget and third-party vendors
YOUR QUALIFICATIONS :
COMPENSATION :
BENEFITS :
Equal Employment Opportunity
Egnyte, Inc. is an Equal Opportunity Employer that does not discriminate on the basis of actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth, pregnancy-related conditions, and lactation), gender identity or expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. Egnyte, Inc.'s management team is dedicated to this policy with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, employee activities, access to facilities and programs, and general treatment during employment.
Commitment To Diversity, Equity, and Inclusion :
At Egnyte, we celebrate our differences and thrive on our diversity for our employees, our products, our customers, our investors, and our communities. Our global Egnyte Employee Communities (EECs) support representation and inclusion across our diverse workplace. Egnyters are encouraged to bring their whole selves to work and to appreciate the many differences that collectively make Egnyte a higher-performing company and a great place to be.
Any employees with questions or concerns about equal employment opportunities in the workplace are encouraged to bring these issues to the attention of Egnyte, Inc. will not allow any form of retaliation against employees who raise issues of equal employment opportunity. If employees feel they have been subjected to any such retaliation, they should contact To ensure the workplace is free of artificial barriers, violation of this policy including any improper retaliatory conduct will lead to discipline, up to and including discharge. All employees must cooperate with all investigations conducted pursuant to this policy.
Salary : $86,000 - $147,000