What are the responsibilities and job description for the Growth Marketing Manager position at eko?
Eko is an e-commerce startup that helps brands like Walmart, Lego, Caraway, and Mattel optimize their product galleries with interactive videos and advanced analytics. Our platform transforms shopping into an interactive experience, bringing products to life like never before.
As we embark on our next phase of expansion, we are seeking a dynamic Growth Marketing Manager who thrives in dynamic, "figure-it-out-as-we-go" environments. You will drive our lead generation through paid campaigns and help us grow. This role is a unique opportunity to have a massive impact on our go-to-market (GTM) strategy.
Timing is everything. Join Eko at a critical moment where your contributions will directly shape the future of online shopping. This is your opportunity to advance your career in a dynamic, supportive environment that nurtures your growth and amplifies your impact.
Your Impact:
- Lead Generation: Plan, execute, and optimize paid campaigns across social media (LinkedIn, Instagram), Google Ads, and other digital platforms to drive high-quality leads.
- Performance Optimization: Monitor and analyze campaign performance, using data-driven insights to optimize targeting, bidding, and ad creatives for maximum ROI.
- PPC Management: Take a hands-on approach to managing pay-per-click (PPC) campaigns, ensuring they are efficient, targeted, and delivering strong ROI.
- Budget Management: Manage budgets for paid media campaigns, ensuring efficient allocation of resources and tracking expenditures.
- Campaign Strategy & Execution: Build and manage end-to-end campaigns with a hands-on approach, ensuring alignment with business objectives.
- Market Research: Stay updated on industry trends, competitor strategies, and emerging digital marketing technologies to maintain a competitive edge.
- A/B Testing: Conduct A/B tests to optimize performance and improve conversion rates.
- Analytics & Reporting: Analyze campaign data to track performance, identify trends, and make data-driven decisions for future growth.
- Collaboration:Work closely with the creative team to develop engaging ad copy and visuals that align with brand messaging and resonate with target audiences.
About You:
- 3 years of direct, hands-on experience running successful paid campaigns across platforms like LinkedIn, Instagram, and Google Ads, with a specific focus on PPC.
- Experience in B2B marketing with a focus on lead generation, preferably with e-commerce experience, targeting SMB and enterprise brands
- Strong analytical skills with experience in A/B testing and performance optimization.
- Ability to think strategically while executing campaigns.
- Excellent communication skills and a collaborative mindset.
- Ability to work in a dynamic and changing environment.
WHO WE ARE
- At Eko, we're hiring people, not just skills. If you possess some of the qualities we're looking for but not all, and still feel you're a great fit, we encourage you to apply. At eko, we believe in a creative approach to everything, no matter what role we’re in. We believe in meaningful choice, both at work and in life, and know our workplace only gets better when people can bring their whole selves to the office. We have offices in NYC, TLV, and an AI-powered Robotic studio in Bentonville. We’re software developers and spray paint artists, poets and producers, fantasy sports fans and financial whizzes, chess-heads and UXperts, pop culture nerds and product managers, data wizards and yoga instructors. We’re passionate about art, entertainment, technology and everything in between. It’s our unique mix of talents and passions that puts us at the forefront of interactive video. We have as many stories as we do people, and we can’t wait to hear yours.
Benefits:
- Stock options
- Hybrid model
- 401K
- Unlimited PTO
- Premium health insurance
- Mental Health and Wellness Resources
