What are the responsibilities and job description for the Marketing Manager- Mobile Insights position at ektello?
Job Description
Top skills:
Summary
The main function of a marketing manager is to lead the research market conditions in local, regional, or national areas to determine potential sales of a product or service. A typical marketing manager is responsible for gathering information on competitors and methods of marketing and distribution.
Job Responsibilities
Advise business and other groups on local, national, and international factors affecting the buying and selling of products and services.
Confer with legal staff to resolve problems, such as copyright infringement and royalty sharing with outside producers and distributors.
Develop pricing strategies, balancing firm objectives and customer satisfaction.
Direct the hiring, training, and performance evaluations of marketing and sales staff and oversee their daily activities.
Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit-loss projections.
Formulate, direct and coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers.
Identify, develop, and evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
Negotiate contracts with vendors and distributors to manage product distribution, establishing distribution networks and developing distribution strategies.
Use sales forecasting and strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
Skills
Verbal and written communication skills, negotiation skills, customer service and interpersonal skills.
Expert ability to work independently and manage one's time.
Strong mentoring skills necessary to provide support and constructive performance feedback.
Expert knowledge of principles and methods for showing, promoting, and selling products or services.
Expert ability to develop marketing and pricing strategy.
Expert knowledge of media production, communication and dissemination techniques and methods.
Education/Experience
Bachelor's degree in marketing or equivalent training required.
Key Responsibilites/Requirements
8-10 years related experience required.
Responsibilities
Overall Responsibilities:
Quantitative: usage & attitude studies, owner profiling, segmentation, post purchase experience, concept testing, UX testing, etc.
Business Acumen and Impact
Top skills:
- Quantitative research methods (survey development, conjoint, concept testing, ad testing)
- Analytics (regression analysis, forecasting, pivot tables, tableau)
- Storytelling (bringing data to life in Powerpoint)
Summary
The main function of a marketing manager is to lead the research market conditions in local, regional, or national areas to determine potential sales of a product or service. A typical marketing manager is responsible for gathering information on competitors and methods of marketing and distribution.
Job Responsibilities
Advise business and other groups on local, national, and international factors affecting the buying and selling of products and services.
Confer with legal staff to resolve problems, such as copyright infringement and royalty sharing with outside producers and distributors.
Develop pricing strategies, balancing firm objectives and customer satisfaction.
Direct the hiring, training, and performance evaluations of marketing and sales staff and oversee their daily activities.
Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit-loss projections.
Formulate, direct and coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers.
Identify, develop, and evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
Negotiate contracts with vendors and distributors to manage product distribution, establishing distribution networks and developing distribution strategies.
Use sales forecasting and strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
Skills
Verbal and written communication skills, negotiation skills, customer service and interpersonal skills.
Expert ability to work independently and manage one's time.
Strong mentoring skills necessary to provide support and constructive performance feedback.
Expert knowledge of principles and methods for showing, promoting, and selling products or services.
Expert ability to develop marketing and pricing strategy.
Expert knowledge of media production, communication and dissemination techniques and methods.
Education/Experience
Bachelor's degree in marketing or equivalent training required.
Key Responsibilites/Requirements
8-10 years related experience required.
Responsibilities
Overall Responsibilities:
- The Mobile NCME Insights Manager supports the Mobile Experience (MX) division based in Plano, TX and is a part of Samsung Mobiles Consumer and Market Insights (CMI) team and Mobile Marketing.
- This roles main focus is delivering insights and supporting Samsungs New Computing and Mobile Enhancement business (tablets, laptop PCs, smartwatches, headphones, smart ring).
- The NCME Insights Manager supports the MX CMI team while partnering with key stakeholders to provide a regular pulse of KPIs and key metrics including updates on consumer attitudes, usage and behaviors across their Consumer Experience Journey for assigned categories. He/she gathers and analyzes consumer data and supports cross functional teams with their strategies and tactics while supporting monthly team initiatives such as CMI team newsletters, one-pagers and lunch-&-learns.
- Conduct research, both Primary and leverage Secondary to provide actionable insights. Independently manage most research, with support and guidance from manager on more complex studies:
- Primary: conduct research to understand and predict consumer behavior, e.g.,
Quantitative: usage & attitude studies, owner profiling, segmentation, post purchase experience, concept testing, UX testing, etc.
- Secondary: Gather and analyze secondary data sources to address business issues, as well as monitor and manage the brand health tracker, to feed the monthly KPI dashboard
- Under supervision of the NCME team lead, help manage full scope of Research Projects including:
- Deeply understand business issues and specific questions to address them. Develop comprehensive research brief, that includes detailed learning areas and action standards, with stakeholder buy-in
- Determine and recommend best research methodologies to address business questions
- Identify the best vendor through appropriate RfP process (multi-vendor proposal review)
- Manage research vendor from research design (including sample, questionnaire, discussion guide), field work, analysis, reporting and presentation delivery; ensuring data accuracy throughout study
- Analyze and interpret data in Excel and create crisp, insightful PowerPoint charts
- Deliver strong learning, in story-like presentation format that addresses all research objectives and includes actionable recommendations within needed timelines
- Present findings and recommendations to VP-level stakeholders
- Support director in developing Consumer Insights learning plan for the Category based on business needs and learning priorities established with key business stakeholders
Business Acumen and Impact
- Strong Business Acumen to appropriately probe and fully understand business issues to tackle and provide meaningful, impactful recommendations
- Ability to confidently engage different levels and multi-functional stakeholders (up to Senior Director level) through meetings, emails and other forms of communication
- Comprehensive, up to date research and analytical techniques and methodologies (notably Primary research, quantitative and qualitative). Syndicated research (e.g., Nielsen, NPD) experience a plus
- Superior Consumer focused Insights and research experience; Shopper Insights experience a plus
- Ability to effectively manage projects under very little supervision to achieve team goals and complete work assignments within established time frames
- Evaluate via RFP best vendor for each project. Manage vendor to ensure clear goals, research capabilities and learning delivery within timeline and budget for high ROI.
- Excellent interpersonal communication, engagement and influencing skills
- Strong verbal and written communication skills to effectively convey learning and actions to take
- Strong proficiency in development of PowerPoint charts and full decks. Strong Excel skills to review, calculate and analyze data. Proficiency in Tableau visualization and SPSS a plus
- High confidence, proactivity and positive go-getter attitude
- Strong bias for action, sense of urgency and results orientation
- Ability to work calmly and productively in high time pressure situations
- Ability to cultivate strong collaborative working relationships and contacts within CMI work group, across other company functions and with external organizations
- Bachelors degree in business administration, marketing, product management, sales, or related field
- 6 years experience in marketing, trade marketing, product management, sales or related field
- Electronics / Mobile Industry research experience very strongly preferred; otherwise must have consumer packaged goods (CPG) research experience
- Masters degree in business administration, marketing, product management, sales, or related field
- 6 years experience in marketing, trade marketing, product management, sales or related field
- 6 years experience analyzing consumer data and providing insights that drive business, including research methods and statistics. Mix of Client and/or agency side experience
- 1 year experience analyzing electronics including retailers
- Experience in a small/medium B2B OEM marketing/sale/support role a plus
- Experience working for a digital marketing agency a plus
- Hands-on experience using social measurement platforms and drawing insights (Sprinklr or equivalent)
