What are the responsibilities and job description for the Paid Media and Communication Strategy position at ektello?
Paid Media and Communication Strategy
W2 contract, min of 12 months
ONSITE out of Plano, TX
4 days in office, 1 day remote
Target Pay $45-50 / hr
Our client is seeking a Manager of NCME Paid Media and Communications Strategy to be at the core of how they engage with consumers. New Computing and Mobile Enhancements (NCME) covers our Tablets, Laptops, and Wearables product categories. This role will be responsible for managing the strategy of paid media channels while being a cross-functional leader working across multiple teams – Product Marketing, Creative Services, social media, Site Merchandising, Performance Marketing, CRM & Retention, Data & Analytics, and more – to ensure they deliver a best-in-class consumer experience.
KEY RESPONSIBILITIES
Develop and manage the paid media and communications strategies that will drive customer loyalty and acquisition, increase engagement, and improve conversion rates
Collaborate with brand and creative teams to develop and implement paid media and on- and off-site digital content strategy that drives creative innovation and improves our product storytelling through digital channels
Utilize customer analysis to optimize marketing programs and improve audience development of media programs
Manage reporting framework that effectively captures program performance and produces actionable run-of-business channel optimizations
Distribute and present performance findings while being able to clearly and concisely communicate program and channel performance and progress against goals in a cross-functional setting
Effectively manage and collaborate with external agency partners to ensure best in class agency management and integrated marketing agency execution
FUNCTIONAL RESPONSIBILITIES
Lead the strategic development and execution for paid marketing channels (TV, Display, Digital Video, Paid Social, OOH, etc.)
Develop actionable channel strategies and a strategic media plan that drives consistent and cost-effective demand initiatives with a focus on brand awareness, customer growth and improved purchase frequency of existing customers while driving scale to maintain performance targets
Develop full-funnel acquisition strategies taking into consideration audience targeting and segmentation, content and messaging testing, and conversion optimization
Manage paid media budget, aligned with strategic objectives, and monitoring spend and ROI based on identified KPIs.
Coordinate external agency, vendor and marketing technology relationships to progress overall media capabilities and marketing strategies through ongoing testing and optimization
REQUIRED EXPERIENCE & QUALIFICATIONS
Top 3 skill sets : Paid Media Strategy, Data & Analytics, Cross-functional team execution
A positive “all-hands-on-deck” attitude and willingness to get the job done
Interest in rolling up your sleeves and executing just as much as developing strategy
Passion for problem solving and digging into analytics to identify solutions and areas of optimization
A Bachelor's degree or higher in Marketing or other related fields preferred
7 years of successful experience across paid media strategy and execution
Proven experience developing and managing comprehensive paid media strategies as well as planning for day-to-day operations
Comfortable consuming large amounts of data and identifying clear opportunities enhance customer experience and grow company profitability
Able to pivot strategically based on campaign and channel performance
Experience coordinating with external agencies and partners
Excellent communication and project management skills
Able to transform analysis into straightforward summaries for cross-functional partners
Strong presentation and communications skills to present proposed strategies effectively to senior executives
Works collaboratively with team members to achieve deliverables
CRITICAL SKILLS & ATTRIBUTES
Ability to collaborate, and drive peers to common goals and optimal solutions.
Ability to function within a very large and matrixed organization
Strategic thinker, is analytical, detail and results oriented with excellent problem-solving skills
Strong verbal and written communication skills
Strong leadership skills
Plan, organize, and prioritize multiple assignments and projects.
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