What are the responsibilities and job description for the Paid Media and Communication Strategy Manager position at Staffmark?
Staffmark Workforce Solutions offers this exciting contract opportunity at a global leader in electronics, mobile devices and appliances located in Plano, TX.
Paid Media & Communication Strategy Manager
Top Skills :
1. Paid Media Strategy
2. Data & Analytics
3. Cross-Functional team execution
Summary :
We are seeking a Sr. Manager of Smartphone Paid Media and Communications Strategy to be at the core of how we engage with consumers. This role will be responsible for driving the strategy and management of paid media channels while being a cross-functional leader working across multiple teams - Product Marketing, Creative Services, social media, Site Merchandising, Performance Marketing, CRM & Retention, Data & Analytics, and more - to ensure our client delivers a best-in-class consumer experience.
Responsibilities :
- Develop and manage the paid media and communications strategies that will drive customer loyalty and acquisition, increase engagement, and improve conversion rates
- Collaborate with brand and creative teams to develop and implement paid media and on- and off-site digital content strategy that drives creative innovation and improves our product storytelling through digital channels
- Utilize customer analysis to optimize marketing programs and improve audience development of media programs
- Support the Marketing leadership and Finance teams with planning and forecasting of the paid media channels
- Manage reporting framework that effectively captures program performance and produces actionable run-of-business channel optimizations
- Analyze, distribute and present performance findings while being able to clearly and concisely communicate program and channel performance and progress against goals in a cross-functional setting
- Effectively manage and collaborate with external agency partners to ensure best in class agency management and integrated marketing agency execution
- Lead the strategic development and execution for paid marketing channels (TV, Display, Digital Video, Paid Social, OOH, etc.)
- Develop actionable channel strategies and a strategic media plan that drives consistent and cost-effective demand initiatives with a focus on brand awareness, customer growth and improved purchase frequency of existing customers while driving scale to maintain performance targets
- Develop full-funnel acquisition strategies taking into consideration audience targeting and segmentation, content and messaging testing, and conversion optimization
- Manage paid media budget, aligned with strategic objectives, and monitoring spend and ROI based on identified KPIs.
- Manage external agency, vendor and marketing technology relationships to progress overall media capabilities and marketing strategies through ongoing testing and optimization
- Act as a subject matter expert on all things paid media oriented
Requirements :
Staffmark talent working with this client receive competitive compensation and a great benefits package including medical, dental, vision, 401K and Paid Time Off plus more!
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