What are the responsibilities and job description for the Sr. Paid Media Strategy Manager position at ektello?
Top 3 skill sets-Paid Media Strategy, Data & Analytics, Cross-functional team execution
KEY RESPONSIBILITIES
Develop and manage the paid media and communications strategies that will drive customer loyalty and acquisition, increase engagement, and improve conversion rates
Collaborate with brand and creative teams to develop and implement paid media and on- and off-site digital content strategy that drives creative innovation and improves our product storytelling through digital channels
Utilize customer analysis to optimize marketing programs and improve audience development of media programs
Support the Marketing leadership and Finance teams with planning and forecasting of the paid media channels
Manage reporting framework that effectively captures program performance and produces actionable run-of-business channel optimizations
Analyze, distribute and present performance findings while being able to clearly and concisely communicate program and channel performance and progress against goals in a cross-functional setting
Effectively manage and collaborate with external agency partners to ensure best in class agency management and integrated marketing agency execution
FUNCTIONAL RESPONSIBILITIES
Lead the strategic development and execution for paid marketing channels (TV, Display, Digital Video, Paid Social, OOH, etc.)
Develop actionable channel strategies and a strategic media plan that drives consistent and cost-effective demand initiatives with a focus on brand awareness, customer growth and improved purchase frequency of existing customers while driving scale to maintain performance targets
Develop full-funnel acquisition strategies taking into consideration audience targeting and segmentation, content and messaging testing, and conversion optimization
Manage paid media budget, aligned with strategic objectives, and monitoring spend and ROI based on identified KPIs.
Manage external agency, vendor and marketing technology relationships to progress overall media capabilities and marketing strategies through ongoing testing and optimization
Act as a subject matter expert on all things paid media oriented
REQUIRED EXPERIENCE & QUALIFICATIONS
A positive “all-hands-on-deck” attitude and willingness to get the job done
Interest in rolling up your sleeves and executing just as much as developing strategy
Passion for problem solving and digging into analytics to identify solutions and areas of optimization
A Bachelor's degree or higher in Marketing or other related fields preferred
10 years of successful experience across paid media strategy and execution
Proven experience developing and managing comprehensive paid media strategies as well as planning for day-to-day operations
A strong understanding and proficiency with eCommerce and marketing platforms, and the ability to interpret and understand performance metrics
Comfortable consuming large amounts of data and identifying clear opportunities enhance customer experience and grow company profitability
Able to pivot strategically based on campaign and channel performance
Proven experience leading, developing and mentoring teams, including managing direct and indirect reports
Experience managing external agencies and partners
Excellent communication and project management skills
Able to transform detailed analysis into straightforward summaries for cross-functional partners
Strong presentation and communications skills to present proposed strategies effectively to senior executives
Works collaboratively with team members to achieve deliverables
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