Senior Product Manager (Hybrid, NH)

All of us at EFI are relentlessly focused on the growth and success of the print business. That’s why print providers worldwide turn to EFI to help build their brilliant future. Our 1,200 worldwide team members are passionate about driving our customers’ business growth with a scalable portfolio of products, solutions, services, support, and world-class partnerships for the manufacturing of signage, packaging, textiles, ceramic tiles, building materials, commercial print, and personalized documents with a wide range of printers, inks, digital front ends, and workflow solutions. Our unwavering commitment is to increase their profits, cut costs, improve productivity, and optimize efficiency — job after job, year after year. We’re obsessed with our customers’ success. And we believe we have the right people, technology, and experience to help businesses achieve their goals. Ready to be brilliant, together? Visit efi.com / careers to learn more about career opportunities at EFI.

Job Overview

EFI is looking for a Senior Product Manager to join our Display Graphics Product Management team in our Londonderry, NH office with an estimated three days onsite per week. Global travel to support various activities in EFI’s other plants and with our diverse customer base is required.

Reporting to the Senior Director of Display Graphics Product Management, the Senior Product Manager is responsible for the planning, delivery, and lifecycle of our entire Wide Format product line and meeting marketing, financial, and growth objectives. Duties include the development of roadmaps and market and competitive research and working closely with R&D / Engineering and other teams to deliver products. They will also identify the products’ key benefits and value propositions to create marketing plans and marketing and sales support tools.

Key Responsibilities :

• Define the overall Wide Format product line strategy and roadmap
• Manage the products throughout their lifecycles – from concept to end-of-life
• Collect and manage requirements for new product releases; write product and market requirements documents
• Partner with the Field and Channel Marketing team to develop, implement, and administer Channel strategies and programs focused on growing market share and profitability
• Establish productive, professional relationships with key channel partner personnel
• Oversee the technical development of new products and product improvements, and estimate profit potential and releases to production
• Set pricing
• Develop and deliver go to market launch plans
• Run beta and early adopter programs and collect feedback
• Research and analyze competitive products and distribute competitive intelligence
• Provide core positioning and insights on key differentiators and messagesto product marketing
• Work with the Commercial team to carry out all sales and marketing strategies as well as setting and achieving company goals – be the recognized expert on the product, market, relevant technology, and the competition
• Promote the products to the direct sales teams through sales training sessions and regular product updates
• Manage product profitability and commercial success; monitor and report on product performance; collect feedback from sales and customers
• Uncover opportunities for new products through market intelligence and voice of customer
• Identify, create, nurture, and support opportunity progress with both new and existing customer
• Build, maintain, and drive relationships with strategic industry partners
• Work with internal stakeholders and third parties to assess and establish new partnerships

E ducation & Skills :

EFI is an “Affirmative Action / EEO / Protected Veteran / Disabled Employer”

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Please double check you have the right level of experience and qualifications by reading the full overview of this opportunity below.

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Remote working / work at home options are available for this role.