Demo

Director of Marketing Technology

Elevate Digital
Charlotte, NC Full Time
POSTED ON 1/15/2025
AVAILABLE BEFORE 4/10/2025

This is a remote position with preference given to candidates in Charlotte, NC or near areas.

NO C2C or Sponsorship is available!

Looking for someone who has Director level Martech experience, who can also roll up their sleeves and be a contributor!

TOP SKILLS :

  • Ability to work in smaller teams across multiple business segments concurrently.
  • Previous experience developing and implementing comprehensive marketing technology strategies
  • Proven experience leading the integration and utilization of marketing technologies CRM systems, data analytics platforms, content management, commerce solutions and digital marketing tools.
  • Experience defining KPIs such as system adoption rates, campaign ROI, and customer engagement levels to evaluate the effectiveness of marketing technologies.
  • Experience managing vendor relationships

Key Responsibilities :

  • Develop and implement a comprehensive marketing technology strategy that aligns with
  • the company’s goals and market dynamics.

  • Lead the integration and utilization of marketing technologies such as CRM systems, data
  • analytics platforms, content management, commerce solutions and digital marketing tools.

  • Oversee the marketing technology team, providing guidance, and mentorship while
  • fostering an environment of innovation and high performance.

  • Collaborate with Driven Brands line-of-business leaders, IT, sales, and marketing
  • departments to ensure a seamless flow of data and consistent customer experiences.

  • Manage vendor relationships, ensuring that contracts and performance metrics meet the
  • strategic needs of the business.

  • Stay abreast of new trends and technologies in the marketing tech landscape,
  • recommending and driving adoption of innovations that can provide competitive

    advantage.

  • Define and monitor key performance indicators (KPIs) such as system adoption rates,
  • campaign ROI, and customer engagement levels to evaluate the effectiveness of

    marketing technologies.

    Qualifications :

  • Bachelor’s or Master’s degree in Marketing, Information Technology, Business
  • Administration, or a related field.

  • At least 7 to 10 years of experience in marketing, with a significant focus on marketing
  • technologies in a leadership role.

  • Experience executing strategic customer journey mapping within consumer facing website
  • properties

  • Proven track record of implementing successful marketing technology strategies and
  • solutions.

  • Strong understanding of CRM systems, CDP, data management platforms, and digital
  • marketing tools.

  • Excellent leadership and team management skills, with the ability to inspire and lead cross-
  • functional teams.

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