What are the responsibilities and job description for the Director, Brand & Digital Marketing position at Elevate Sports Ventures LLC?
The Director of Brand & Digital Marketing is responsible for overseeing brand strategy, integrated media strategy and planning, performance marketing and customer journey development. This role will lead both our internal marketing team and internal / external creative teams through campaign development and advertising execution. The Director will create connections with our fans to strengthen our brand affinity and drive acquisition strategies including ticket product architecture, strategy and planning to maximize revenue and ROI.
If you think you are the right match for the following opportunity, apply after reading the complete description.
RESPONSIBILITIES : (including but not limited to)
Brand Strategy :
Lead annual brand and marketing strategy and budget process
Work collaboratively with Fan experience, Game Entertainment, Promotions, Social, Strategy and Creative departments to develop annual / seasonal marketing campaigns
Collaborate on the brand framework development and assist with the roll out across the organization
Collaborate with analytics team to conduct consumer research to strengthen our fan insights
Turn consumer insights into actionable marketing strategy and execution
Lead integrated media strategy and planning
Oversee advertising and planning
Digital Marketing Planning & Execution :
Apply a data-driven approach. Develop systems and processes for planning, executing, and optimizing performance marketing plans.
Oversee team that leads execution of digital media trafficking, reporting, and optimizing to drive acquisition and maximize ROI. This includes strong collaboration with MLB.
Measure the success of marketing programs and campaigns to deliver on both short and long-term goals
Work with cross-functional department leaders to evolve and optimize the organization's digital fan experience to strengthen our brand connection and differentiate from competition
Customer Journey Development :
Work with the strategy and analytics team to build out a data structure that facilitates one view of the CX
Lead strategic planning sessions to create Customer Journey(s) and triggered campaigns
Collaborate with the broader marketing team to effectively execute across touchpoints. Oversee execution, reporting and optimization.
Participate in Ticket strategy group planning, including product architecture development, consumer targeting alignment and launch / renewal planning and execution
Team Development & Coaching :
Lead the brand department with a focus on operational excellence, ROI and fostering a culture of collaboration and creative curiosity
Help to accelerate the organization's evolution from product and event focused marketing to data-driven, fan-centric campaign planning
Strengthen and build on the team’s capabilities, including ongoing training, coaching and development
Hire and manage department team members, lead business planning activities and oversee budget
QUALIFICATIONS :
Bachelor’s degree in related field (MBA or other graduate degree preferred)
Minimum 8 years of leading a B2C marketing team
Experience establishing brand strategy and driving brand growth
Knowledge of brand tracking methodology and ability to interpret data and translate insights to action
A passion for marketing and knowledge of industry trends
Results-driven with significant experience in digital advertising across paid search, social and programmatic buying as well as CX journey development and execution.
Strong leader that coaches and develops their team in a meaningful way
Creative thinker with a strategic approach to campaign development. Agency experience is an asset
Agility and willingness to flex to a fast-paced and often changing environment
Collaborative leader who thrives in a collaborative work environment
Passionate sports and baseball fan that understands the industry
Legally able to work in Canada and travel internationally for business as required (approx. 10% of time)
Ability to work evenings, weekends, and holidays as required to support a live sports event business
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