Sr Director of Digital Marketing

Marmic Fire & Safety: 

Are you committed to community safety? We work hard to protect clients, customers, and teammates from fire hazards by installing, maintaining, and inspecting fire suppression systems. Our fire suppression systems ensure uninterrupted operations in businesses you likely visit, and our technicians take pride in their communities, prioritizing safety for all. If you share this passion and commitment, let's talk about how you can join us in our mission and build your future with us!

Position Summary:

We are seeking a highly skilled and experienced Sr Director of Digital Marketing to lead and execute our digital marketing strategies. The ideal candidate will be a strategic thinker with a proven track record of driving online growth through innovative digital campaigns. As a Sr Director of Digital Marketing, you will oversee our digital marketing team, collaborate across departments, and manage a comprehensive online presence to enhance brand awareness, customer engagement, and revenue growth.

Benefits & Perks: 

At Marmic Fire and Safety, we offer more than just competitive pay. As a full-time employee, you'll enjoy a range of great benefits, including the below. Join us and enjoy a rewarding career with excellent perks!

• Weekly paychecks

• 401K plan with up to a 4% company match.

• Vision, dental, life, and disability coverage.

• PTO and paid holidays.

• All necessary tools and equipment to perform your job.

• Broad-Based Ownership Program By KKR

• Emergency assistance fund

• MSA-Financial Coaching

Core Responsibilities:

Building the Marketing Function

• Build and scale a high-performing marketing team, processes, and tools over time

• Collaborate with senior leadership (CEO, CFO, COO, SVP of Sales) to align digital initiatives with company goals

• Drive transformation in digital marketing by implementing foundational marketing tools and processes including analytics platforms and marketing automation

Lead Generation and New Logo Growth

• Design and execute lead generation programs to attract new customers

  • Establish marketing drip campaigns for target segments (customers and influencers)

  • Establish marketing automation and trigger nurturing campaigns based on digital activity by prospects

  • Identify sources of incremental targeting (e.g., new business licenses, fire safety compliance databases, etc.)

• Leverage SEO, PPC, email marketing, and social media to target potential customers

• Lead website optimization and digital user experience improvements to enhance customer journey

  • Establish landing pages by segment

Customer Retention

• Establish email and SMS campaigns to remind clients of recurring inspection schedules and compliance due dates

• Develop customer portal and tools to support upsell, cross-sell, renewals, tech history

Data-Driven Optimization

• Measure and analyze performance metrics and KPIs (e.g., lead conversion rates, ROI, etc.) to continuously refine marketing efforts

• Collect VOC to optimize customer experience and messaging by segment

• Continuously optimize digital efforts using pilots, A/B testing, customer insights, and competitive analysis

• Build leads to bookings process, metrics, and daily management

Branding and Marketing Collateral

• Manage integration of branding and marketing collateral for acquisitions

• Manage content strategy and development 

  • White papers, case studies, blogs, webinars, trade show collateral

• Build capability to deliver the right collateral at the right time to sales reps

The above information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Preferred Qualifications: 

• Extensive knowledge of digital marketing principles, strategies, and tools.

• Proven ability to plan and execute multi-channel marketing campaigns.

• Strong written and verbal communication skills.

• Exceptional organizational skills and attention to detail.

• Ability to manage multiple priorities and meet deadlines.

Education and Experience:

• Bachelor’s degree in Marketing, Business, Communications, or a related field required.

• 5 years of experience in digital marketing, including lead generation, SEO, SEM, and 

        campaign management.

• Proven leadership experience in building and scaling a digital marketing team is preferred.

Equal Opportunity Employer: 

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.

Who We Are:

Marmic Fire & Safety Company (MFS) is the successful expansion of Joplin Fire Protection (JFP) which began in 1951 with Charles and Mary Lou Teeter. 

After decades of practicing customer-centric service JFP added territories in Oklahoma, Kansas, and Arkansas with a second generation of the Teeter Family at the helm. During their tenure, Mickey and Martha Teeter formed a second company called Marmic to cover those areas outside of Joplin, MO Metro. Today, the third generation is charging ahead with Marmic's growing prominence in the Midwest and, indeed, the nation. In its core services of fire extinguisher, sprinkler, fire alarm, industrial fire suppression, and kitchen system fire suppression, MFS competes with the top fire protection companies in the country. 

Few, if any, other companies are as holistic in terms of safety. By installing and servicing security and access control systems it demonstrates a well-rounded concern for the protection of life and property. Additionally, selling personal protection equipment such as hard hats, safety glasses, gloves, reflective vests, and more establishes MFS as a complete, one-stop shop for home and workplace safety equipment. This depth of services illustrates the importance the company places on customer safety no matter where they are or what they are doing.