Digital Marketing Manager

Essential Job Duties And Responsibilities

• DEMAND GENERATION:
• Serve as a data-driven inbound marketer responsible for owning and optimizing the ESG division's marketing funnel.
• Drive site traffic and convert visitors into leads through calls-to-action, landing pages, and compelling lead generation content.
• Optimize our marketing automation and lead nurturing processes through email, content, and social channels.
• STRATEGIC PLANNING:
• Develop and execute comprehensive digital marketing strategies in partnership with internal teams and external agencies, leveraging multiple channels such as SEO, SEM, social media, email, and online advertising.
• Track and report KPIs monthly, ensuring campaigns stay on schedule and deliver expected results.
• Manage marketing budgets, adapting plans as needed to maximize ROI.
• WEB and CONTENT MANAGEMENT:
• Oversee the management and optimization of brand websites, ensuring an exceptional user experience and strong lead generation capabilities.
• Conceptualize and develop innovative content for campaigns, including blog posts, whitepapers, e-books, reports, webinars, and infographics.
• Ensure all content aligns with brand messaging and resonates with target audiences to drive engagement and conversions.
• SALES ENABLEMENT:
• Lead and manage the digital content hub to support direct sales teams and channel partners.
• Regularly review and optimize the platform to ensure its value and effectiveness in empowering sales efforts.
• CROSS FUNCTIONAL COLLABORATION:
• Build and maintain strong relationships with internal partners and external agencies/vendors to ensure the timely and on-budget execution of campaigns.
• Foster alignment between marketing, sales, and product teams to ensure consistency in messaging and strategy.
• PERFORMACE ANALYTICS and OPTIMIZATION:
• Monitor performance metrics and make data-driven optimizations to improve campaign results and achieve organizational goals.
• Use analytics tools (Google Analytics, HubSpot, etc.) to make data-driven decisions and continuously optimize campaigns.
• Perform other duties, assignments, and special projects as required.
  

Position Requirements

• Bachelor’s Degree in Marketing, Communications, or a related field (Master’s degree preferred).
• 5 years of experience in digital marketing, with a proven track record of managing successful campaigns.
• Expertise in digital marketing platforms, tools, and analytics (Google Ads, SEO/SEM, social media platforms, HubSpot, HTML/CSS, Adobe Creative Suite etc.).
• Strong grasp of inbound marketing strategies and content marketing.
• Experience managing B2B marketing campaigns and working within complex product ecosystems.
• Strong project management skills; Ability to demonstrate management of multiple projects with high degree of organization, and on time completion.
• Highly analytical mindset with a creative approach to problem-solving.
• Self-motivated and results-oriented, with a passion for staying ahead of digital marketing trends.
• Strong interpersonal and communication skills, with the ability to build relationships across teams and functions
• Some travel (approximately 10%) required.
  
  

Anticipated Salary Range: $68,731 - $117,825

Benefits Of Employment

In addition to excellent career growth opportunities, Federal Signal Corporation offers a wide array of benefits including: annual bonus potential, insurance (life, medical, dental, vision), paid holidays, paid vacation, 401(k) with matching contributions and tuition reimbursement. We provide our employees with a smoke-free, drug-free workplace.

About Us

Sold and serviced through a network of more than 100 dealer locations worldwide, Elgin Sweeper products are the sweepers of choice for a variety of general street maintenance, special industrial and airport applications. With more than 100 years of experience, Elgin Sweeper offers municipalities, contractors and industries the most sweeper options in the country, using the latest sweeping technologies—mechanical, pure vacuum, regenerative air, alternative fuel and waterless dust control. Elgin Sweeper is a subsidiary of Federal Signal Corporation’s Environmental Solutions Group. For more information, visit www.elginsweeper.com.

Federal Signal Corporation (NYSE: FSS) builds and delivers equipment of unmatched quality that moves material, cleans infrastructure, and protects the communities where we work and live. Founded in 1901, Federal Signal is a leading global designer and manufacturer of products and total solutions that serve municipal, governmental, industrial and commercial customers. Headquartered in Downers Grove, IL, with manufacturing facilities worldwide, the Company operates two groups: Environmental Solutions and Safety and Security Systems. For more information on Federal Signal, visit: www.federalsignal.com.

The Company is an equal opportunity employer. Qualified applicants will not be discriminated against on the basis of, and will receive consideration for employment without regard to, race, color, religion, national origin, sex, sexual orientation, gender identity, age, disability, genetic information, status as a protected veteran, or any other protected category, characteristic, or trait under applicable law. If you require reasonable accommodation in the application process, contact Human Resources at HR@federalsignal.com. All other applications must be submitted online.