Part-Time Performance Based Sales and Marketing Specialist - Local Business Focus

About Elite Dance Academy

At Elite Dance Academy, our mission is to educate and inspire children, through our passion for dance, to be confident, happy, and strong individuals. We’re a tight-knit, mission-driven team that works hard to achieve our goals, yet we have fun along the way. If you’re a creative, resourceful marketer who knows how to make a big impact with a small budget—and if you love grassroots, local, and guerrilla marketing tactics—this role is for you. This opportunity is especially welcoming for someone reentering the workforce or an up-and-coming marketing enthusiast who’s ready to roll up their sleeves in a saturated market.

What You’ll Do

• Develop the Overall Sales & Marketing Plan:
  • Craft a comprehensive yet realistic marketing plan that works within our modest budget, using creative, local, and digital strategies to boost enrollment and revenue.
• Digital Marketing & Lead Generation:
  • Design, execute, and fine-tune digital campaigns (Google Ads, Facebook Ads, SEO, and email marketing) with an emphasis on cost efficiency.
  • Experiment with low-cost, high-impact tactics that reach local families in a competitive dance studio market.
• Creative Direction & Design:
  • Use Canva to create eye-catching marketing materials for both online campaigns and in-studio promotions.
  • Oversee or collaborate with external designers when needed, ensuring every asset aligns with our brand and budget constraints.
• Campaign & Promotion Management:
  • Manage year-long promotions and coordinate four major pushes:
    • Summer Enrollment: Boost summer program sign-ups.
    • Fall Enrollment: Drive enrollment from July through September.
    • New Year Enrollment: Kick-start the enrollment year with strong January promotions.
    • Two Additional Major Campaigns: Plan two more key campaign annually.
  • Implement creative, local guerrilla marketing tactics and community outreach to stand out in a saturated market.
  • Ensure internal communications support these efforts and align with our overall strategy.
• Performance Tracking & Optimization:
  • Monitor essential metrics:
    • 15% Increase in Total Tuition Revenue
    • Growth of 100 New Recreational Students (annually)
    • 20% Increase in Qualified Leads
    • 90% Process Completion on Campaign Initiatives
    • 80% Achievement on Special Promotion Goals
  • Use data to make real-time adjustments and continuously improve campaign performance.
• Collaboration & Accountability:
  • Work closely with our internal team and external vendors to ensure a cohesive, transparent marketing effort.
  • Provide clear, ongoing performance reporting to keep everyone informed and accountable.

What We’re Looking For

• Experience & Mindset:
  • A background in digital marketing, especially with limited budgets, is a plus—experience in the performing arts, education, or similar service industries is beneficial.
  • A DIY spirit with a track record of innovative, grassroots marketing efforts.
• Technical & Creative Skills:
  • Proficiency with digital marketing tools (Google Ads, Facebook Ads, SEO, email marketing systems) on a budget.
  • Strong skills using Canva to create and direct engaging, professional marketing materials.
• Analytical & Resourceful:
  • Ability to analyze campaign performance and adjust strategies quickly to maximize ROI.
  • Creative problem-solving skills and the drive to test new ideas—even if it means thinking outside the box and using guerrilla tactics.
• Communication & Independence:
  • Excellent written and verbal communication skills.
  • Comfortable working independently in a part-time, performance-based role (approximately 20 hours per week, with flexibility during peak periods).
• Passion & Alignment:
  • A genuine passion for marketing and design, with a heart for helping kids and parents connect through dance.
  • Eager to join a fun, hardworking team that values creativity, community, and mission over big budgets.

Compensation Structure

• Base Pay:
  • Competitive hourly rate of $25–$35 per hour (based on experience) for approximately 20 hours per week.
• Performance Bonuses/Commission:
  • Incentives tied to key performance outcomes, with examples such as:
    • Bonuses for reaching or exceeding 100 new recreational enrollments annually.
    • Revenue growth bonuses for achieving a 15% increase in total tuition revenue.
    • Additional bonuses for surpassing a 20% increase in qualified leads.
• Quarterly Reviews:
  • Regular performance evaluations to adjust compensation and ensure alignment with our growth goals.

Why Join Us?

• Make an Impact:
  Play a pivotal role in a mission-driven organization that transforms lives through dance.
• Creative Freedom on a Lean Budget:
  Develop innovative marketing strategies that make a big impact without a big budget.
• Flexibility & Fun:
  Enjoy a part-time, performance-based role with flexible hours, where we work hard and have fun doing it.
• Community & Growth:
  Be part of a close-knit team that values creativity, resourcefulness, and a passion for helping our community.

How to Apply

If you’re ready to drive growth and make a real impact at Elite Dance Academy, please send your resume, cover letter, and examples of your creative work (or portfolio) here. In your cover letter, tell us how your experience and innovative ideas can help us achieve our enrollment and revenue goals—while working smart on a small budget and staying true to our mission.

We look forward to hearing from you!

Elite Dance Academy is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Salary : $25 - $35