Part-Time Performance-Based Sales & Marketing Specialist

About Elite Dance Academy

At Elite Dance Academy, our mission is to educate and inspire children through the passion for dance, empowering them to grow into confident, happy, and strong individuals. We’re a mission-driven organization that works hard to achieve our goals, but we also have fun along the way. If you’re someone reentering the workforce or a marketing and design enthusiast who loves making a positive impact on kids and parents, we want to hear from you!

What You’ll Do

• Overall Sales & Marketing Strategy:
  • Develop and execute the overall Sales and Marketing Plan for the academy, ensuring all initiatives align with our enrollment and revenue goals.
• Digital Marketing & Lead Generation:
  • Develop, execute, and optimize online marketing campaigns tailored to our dance studio environment.
  • Focus on generating qualified leads through channels such as Google Ads, Facebook Ads, SEO, and email marketing within a budget.
  • Identify, test, and refine the best channels to reach prospective students and their families.
• Creative Direction & Internal/External Design:
  • Create compelling marketing materials for both internal promotions and external campaigns using Canva.
  • Direct or collaborate with external designers as needed to ensure a consistent, high-quality brand image.
  • Develop engaging content for social media, email campaigns, internal flyers and displays and our website that aligns with our mission.
• Campaign & Promotion Management:
  • Manage year-long promotions for various initiatives while overseeing four major promotional pushes:
    • Summer Enrollment: Targeted strategies to boost enrollment for summer programs.
    • Fall Enrollment: Focused campaigns from July through September to drive fall sign-ups.
    • New Year Enrollment: Key promotions in January to kick-start the enrollment year.
    • Additional Major Promotion: One more big annual campaign.
  • Coordinate special promotions and initiatives designed to drive enrollment and revenue growth across the year.
  • Oversee internal marketing promotions to ensure all studio communications support our overall business goals.
• Performance Tracking & Optimization:
  • Monitor key performance metrics, including:
    • 15% Increase in Total Tuition Revenue
    • Recreational Enrollment Growth of New Students
    • 20% Increase in Qualified Leads
    • 90% Process Completion on Campaign Initiatives
    • 80% or greater Achievement on Special Promotion Goals
  • Analyze campaign data, provide actionable insights, and adjust strategies in real time to optimize results.
• Collaboration & Accountability:
  • Work closely with internal staff and external vendors to ensure cohesive execution across all marketing efforts.
  • Maintain clear, measurable performance reporting to ensure transparency and accountability.

What We’re Looking For

• Experience:
  • Proven background in digital marketing with a focus on lead generation and conversion—experience in the performing arts, education, or service industries is a plus.
• Technical & Creative Skills:
  • Proficient with digital marketing tools and platforms (Google Ads, Facebook Ads, SEO, lead management and email marketing systems, etc.).
  • Skilled in using Canva to create and direct high-quality marketing materials.
• Analytical & Creative:
  • Data-driven mindset with the ability to interpret analytics and pivot strategies.
  • A strong creative vision that brings energy and excitement to marketing campaigns.
• Communication & Independence:
  • Excellent and timely written and verbal communication skills.
  • Ability to work independently in a part-time, performance-based environment (approximately 20 hours per week, with flexibility during peak periods).
• Passion & Mission Alignment:
  • A genuine passion for marketing and design, with an enthusiasm for making a positive impact on children and families.
  • An eagerness to contribute to a mission-driven organization where we work hard—and have fun doing it!

Compensation Structure

• Base Pay:
  • Competitive hourly rate of $25–$35 per hour (based on experience) for approximately 20 hours per week.
• Performance Bonuses/Commission:
  • Additional incentives tied to achieving key performance metrics, including:
    • Enrollment growth bonuses (e.g., bonus tiers for reaching or exceeding 100 new recreational enrollments annually).
    • Revenue growth bonuses (e.g., incentives for achieving a 15% increase in total tuition revenue).
    • Bonuses for surpassing a 20% increase in qualified leads.
• Quarterly Reviews:
  • Regular performance evaluations to adjust compensation and ensure alignment with overall business growth objectives.

Why Join Us?

• Make an Impact:
  Play a pivotal role in a mission-driven organization that transforms lives through dance.
• Flexibility & Opportunity:
  Enjoy a part-time, performance-based role with flexible hours—ideal for someone reentering the workforce or looking to make a meaningful impact.
• Creative Freedom:
  Bring your creative ideas to life using Canva, with the freedom to direct and produce innovative marketing content.
• Team & Community:
  Join a dedicated team that works hard but also has fun, sharing a passion for helping kids and parents connect with the transformative power of dance.

How to Apply

If you’re ready to drive growth and make a real impact at Elite Dance Academy, please submit your resume, cover letter, and examples of your creative work (or portfolio) here. In your cover letter, tell us how your experience and vision can help us achieve our enrollment and revenue goals while staying true to our mission.

We look forward to hearing from you!

Elite Dance Academy is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

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Salary : $25 - $35