What are the responsibilities and job description for the Social Marketing Content Coordinator position at Ellicott Development Company?
A highly creative, passionate, and organized Social Content Coordinator to oversee and execute social media for our property 500 Pearl. In this role, you will collaborate with 500 Pearl staff to assist with planning and coordinating various events’ social media. Must have a strong eye for detail and aesthetics, exceptional graphic design skills, and a deep understanding of social media platforms, able to efficiently self-manage their projects and possess exceptional writing skills.
As a Content Creator, you will be responsible for developing engaging content that promotes our establishment across various social media platforms, designing the 500 Pearl apparel line, marketing internally hosted events, maintaining multiple websites and interacting with our 500 Pearl staff.
_ Duties:_
1. Activation Planning and Execution:
- Work closely with sales team to develop creative and compelling content for social media platforms including Facebook, Instagram, Twitter, Snapchat, TikTok and LinkedIn for events at 500 Pearl.
- Create visually appealing event graphics and listings that effectively promote the activations.
- Manage Facebook events, ensure accurate and engaging event descriptions, and update attendees with relevant information.
- Analyze social media metrics and insights to track performance, identify areas for improvement, and inform future content strategy
2. Content Creation and Photography:
- Create compelling visual content for all social media platforms to generate excitement and engagement working with existing company photographers where needed.
- Use your creative and thoughtful eye to create high quality reels that showcase the facility, menu items, events, and promotions unique to 500 Pearl.
- Maintain all digital signage and screens throughout the building.
- Format and digitize all menus
3. Social Media Management:
- Collaborate with Ellicott Development Marketing where applicable to develop a consistent social media strategy that aligns with the overall marketing objectives and drive brand awareness and engagement.
- Create a schedule for posting social media content on social platforms ensuring regular updates, engagement, and branding.
- Monitor social media trends and competitors to identify opportunities for innovation and improvement.
- Engage with followers, respond to comments and messages, and foster positive relationships with our online audience.
- Build and nurture relationships with influencers, partners, and brand advocates to amplify our reach and engagement
- Design and develop the 500 Pearl apparel line.
Requirement:
- Strong graphic design skills, with proficiency in tools like Adobe Creative Suite.
- Photography skills, with the ability to capture captivating images in various settings and lighting conditions.
- Extensive knowledge of Instagram and other social media platforms, including their features, algorithms, and best practices.
- Excellent written and verbal communication skills, with the ability to craft compelling event descriptions and engaging social media captions.
- Strong organizational and project management skills, with the ability to multitask and meet deadlines.
- A positive and collaborative attitude, with the ability to take direction and work closely with the operations team and marketing department.
Job Type: Full-time
Pay: $20.00 - $24.00 per hour
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee discount
- Health insurance
- Life insurance
- Paid time off
Work Location: In person
Salary : $20 - $24