Strategic Marketing Manager

Our company was founded in 2008 as ElliptiGO, Inc. with a mission to launch the elliptical bicycle industry.

In sixteen years, we established ElliptiGO as the brand leader by selling over 40,000 bikes worldwide.

We expanded our product portfolio to support healthy aging beyond cardiovascular fitness.

We secured the exclusive distributorship for North America for GIBBON, the world leader in slacklining.

Job Overview

We seek a full-time Strategic Marketing Manager to lead our marketing efforts.

This person must be a motivated self-starter who can work independently and manage multiple tasks in a fast-paced environment.

The Strategic Marketing Manager will execute the marketing plan, maximize resources, and increase awareness of ElliptiGO products.

This role is based out of our headquarters in Solana Beach, California.

Key Responsibilities

• Develop Marketing Strategies – Create plans that align with business goals, target audiences, and market trends.
• Lead Multi-channel Marketing Campaigns – Plan, execute, and optimize campaigns across digital, social media, email, and traditional platforms.
• Maximize Product Launches – Develop and execute Go-to-Market Strategy to ensure success.
• Foster Customer Engagement & Community Building – Design campaigns and programs that strengthen customer relationships.
• Monitor KPIs & Marketing Analytics – Track key performance indicators, analyze data, and adjust strategies to improve ROI and campaign effectiveness.

Requirements

• Bachelor’s Degree in Marketing, Business, Communications or related field.
• Seven to ten years of marketing experience, preferably with consumer products.
• Motivated, self-managed, and reliable.
• Strong organization and project management skills.
• Familiarity with Google Apps, MS Office Apps, and CRM/ERP Systems.
• Proficient in various marketing tools, including Google Analytics and Klaviyo.
• Strong oral and written communication skills.
• A genuine commitment to an active outdoor lifestyle is essential.