Job Description
Job Description
Senior Paid Digital Media Strategist (PPC)
emagineHealth, the Digital-First Marketing and Communications Agency for Healthcare and Life Sciences, is seeking a detail-oriented and innovative Senior Paid Digital Media Strategist with experience in managing and optimizing digital media campaigns for pharmaceutical & life science clients.
In this role, you will develop, execute, and analyze performance-driven media strategies across multiple channels, such as paid search, social, display, and programmatic platforms. Your efforts will support the client’s objectives, ensuring regulatory compliance while driving measurable outcomes.
This is a collaborative role for an individual with strong communication and account management skills. This role requires a passion for client interaction, as you will be hands-on in managing client relationships. The ability to explain complex solutions in a digestible way, while providing enough data and performance results to demonstrate the impact of your work, is key.
The ideal candidate will be able to effectively manage budgets of $100,000 per month and work with the Digital Marketing Services team in order to maximize search visibility, website traffic, conversions, and ultimate customer ROI. The role also requires the oversight and management of a few select client accounts to ensure peak performance for campaigns across multi-channels.
Employment Type : Full-time with Salary and Benefits
Location : Remote (US Based Only)
Key Responsibilities
- Media Planning & Strategy
Use data-driven insights to continually refine strategies and stay ahead of market trends in the pharmaceutical & life sciences space.
Develop and implement comprehensive paid media strategies tailored to the pharmaceutical & life science industries, focusing on brand awareness, lead generation, and patient or healthcare professional (HCP) engagement.Collaborate with internal and external stakeholders to align campaign goals with client objectives and regulatory requirementsCampaign ManagementLaunch, monitor, and optimize paid media campaigns across platforms such as Google Ads, Meta, LinkedIn, and programmatic networks
Ensure ad creatives, messaging, and landing pages are compliant with pharmaceutical advertising regulations (e.g., FDA, EMA)Managing budgets of over $100,000 per month across multiple channelsProactively recommend budget allocations across channels based on performance and client goalsData-Driven OptimizationAnalyze campaign performance metrics (CTR, CPA, ROI, etc.) and provide actionable insights to enhance results
Leverage A / B testing to refine targeting, ad creative, and bidding strategiesCollaboration and Communication :Work closely with the client’s brand teams, creative agencies, and regulatory / compliance departments to ensure consistent and effective messaging
Maintain regular communication with stakeholders, providing updates on campaign performance and recommendations for improvementFoster strong communication between cross-functional teams to ensure paid media campaigns support broader business objectivesCollaborate with creative, technical, and analytics teams to develop integrated media plans and ensure flawless executionCompliance and Regulatory Oversight :Stay updated on industry trends, platform policies, and regulatory guidelines affecting pharmaceutical advertising
Ensure all campaigns meet strict compliance standards, including the inclusion of ISI (Important Safety Information) when applicableReporting and Insights :Use platforms such as Google Data Studio / Looker to deliver actionable insights and performance reports
Prepare detailed reports and dashboards showcasing campaign performance and key learningsPresent findings to clients and suggest data-driven adjustments to enhance campaign efficacyThis role requires someone with both technical expertise in digital media and a deep understanding of the complexities of pharmaceutical advertising, ensuring campaigns are effective while adhering to strict industry standards.
Requirements
5 years of experience managing paid digital media campaigns, preferably within the pharmaceutical, healthcare, or regulated industriesDemonstrated expertise with digital advertising platforms such as Google Ads, Microsoft Ads, Meta Ads (Facebook / Instagram), and LinkedIn AdsExceptional communication skills with the ability to present complex data clearly to non-technical audiencesProven ability to develop and execute data-driven paid media strategiesStrong understanding of regulatory guidelines governing pharmaceutical advertising, including FDA regulations, Important Safety Information (ISI), and black box warningsContinuously looking to learn and adapt to industry best-practicesProactively provide data-driven insights and recommendations to refine and improve ongoing client strategiesTeam-oriented approach, with a strong ability to collaborate across departmentsPreferred Experience
Industry specific certificationsExperience using Google Data Studio / LookerFamiliarity with Google Tag ManagerCRM exposure : HubSpot, Salesforce, or comparableExperience using software tools such as SpyFu or SEMrushInternational SEM campaign managementExposure to organic SEO best practices and how it relates to PPC campaignsWorking knowledge of pharmaceutical marketing challenges and best practicesFamiliarity with ad compliance tools and platforms, such as Veeva, PharmaCompass, or similar.Experience working remotelyAgency experience a plusPersonal Qualifications
We are looking for a candidate who thrives in a fast-paced, evolving environment and has a strong passion for delivering exceptional client outcomes.Strategic thinker with a keen focus on client successExcellent verbal and written communication skillsAbility to explain complex solutions in a digestible mannerBoth analytical and creativeOrganized and deadline-drivenTechnical aptitude for softwareComfortable with cross-departmental collaborationUp-to-date with the latest best practices in search engine marketing (SEM)Growth mindset with a willingness to help in emagine prospect qualification and sales activityWhy emagine?
In business for 26 years, with 1,500 clients and about 50 employees located across the United States, emagineHealth is the Digital-First Agency for Healthcare and Life Sciences. Touching every aspect of the healthcare continuum, from clinical-stage biopharmaceutical and medical device companies all the way to the nation’s leading healthcare systems and hospitals, emagine’s services include : Branding, Marketing Strategy, Website Development, Content Marketing, SEO, Paid Search and Social Media.
Perks and Benefits :
Opportunity to collaboratively work with top-tier talentA “family-like” environment will make you feel at home from your first dayNo micromanaging or breathing down your neckA culture of trust, appreciation for one another, and respectA company that recognizes that work can’t always be fun, but strives every day to keep it fun and enjoyableOn the job training and developmentMedical and Dental insurance401(k) with matchGraduated PTO / Vacation PolicyProfessional Development reimbursementEmployee referral incentiveHeyTaco” app on Slack allows employees to give thanks, praise and accolades to coworkers and cashed in for rewards or donated to charityCompetitive salaryFitness / Wellness ReimbursementPaid vacationPersonal daysOpportunity to give back to the communityFull-Time Remote Position
U.S.-Based Candidates Only
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Salary : $100,000
