VP, Brand Marketing
Hybrid / Remote Bi-Weekly Travel to San Diego, CA
Job Summary :
The VP, Brand Marketing will lead the development and execution of a cohesive brand strategy, ensuring alignment with the company’s vision and market positioning. This role will be responsible for defining the brand’s DNA at its core, setting a top-down strategy that influences all marketing channels, and ensuring brand resonance with target audiences. The ideal candidate will monitor brand performance, analyze market trends, and drive the creation of compelling campaigns, partnerships, and events. Overseeing the marketing, social, creative, and eCommerce teams, the VP, Brand Marketing will own brand image, messaging, and tone to maximize impact and engagement.
Key Responsibilities :
Brand Strategy & Leadership :
- Develop and implement a holistic brand marketing strategy that reinforces the company’s market position and growth objectives
- Ensure a deep understanding of brand DNA, setting a strategic vision that guides all brand messaging, creative assets, and marketing initiatives
- Establish a clear brand identity that is consistent across all platforms, ensuring resonance with the target audience
- Oversee the development and execution of large-scale brand campaigns and initiatives to drive awareness and affinity
- Align brand strategy with eCommerce, creative, and social media efforts to create a seamless customer experience
- Monitor brand health and performance through analytics, consumer insights, and industry trends
Cross-Functional Collaboration & Execution :
Lead and oversee the marketing, social, creative, and eCommerce teams to ensure strategic alignment and brand consistencyPartner with leadership across departments to integrate brand strategy into business operations and customer touchpointsDevelop and refine messaging frameworks that define tone, voice, and communication guidelines for internal and external useCollaborate closely with product development to ensure brand alignment across new product launches and ongoing brand storytellingMarketing, Partnerships & Campaigns :
Lead the execution of high-impact marketing campaigns that drive brand awareness, customer engagement, and business growthIdentify and establish strategic partnerships with key influencers, brands, and industry leaders to elevate brand presenceOversee the planning and execution of brand events, sponsorships, and activations that enhance visibility and community engagementWork closely with performance marketing teams to ensure paid media efforts align with brand messaging and business goalsDrive PR and media strategies to enhance thought leadership and industry presencePerformance Monitoring & Optimization :
Analyze marketing trends, competitor activity, and consumer behavior to refine strategies and drive continuous improvementDevelop key performance metrics to assess brand impact and marketing effectiveness, implementing data-driven optimizationsOversee budget allocation and resource planning to maximize ROI across brand initiativesKey Competencies :
Strategic Vision : Ability to define and execute brand strategy that aligns with business objectives and market positioningBrand Leadership : Deep understanding of brand DNA, ensuring consistency and impact across all channelsConsumer-Centric Approach : Strong ability to create messaging and campaigns that resonate with the target audienceData-Driven Decision Making : Proficiency in analyzing brand performance and market trends to inform strategiesCross-Functional Collaboration : Experience leading and aligning teams across marketing, social, creative, and eCommerceExecutional Excellence : Ability to lead large-scale brand initiatives with attention to quality, storytelling, and engagementPartnership Development : Strong background in building meaningful partnerships that elevate brand credibility and reachLeadership & Team Development : Proven ability to inspire, mentor, and develop a high-performing brand marketing teamExperience Required :
7-10 years of experience in brand marketing, with a proven track record of developing and executing successful brand strategies.Experience leading brand marketing efforts within premium, lifestyle, skincare, beauty, or wellness brands.Strong background in brand storytelling, creative direction, and integrated marketing campaignsExpertise in managing multi-channel marketing strategies across social media, digital, PR, influencer, and content marketingDemonstrated ability to lead cross-functional teams and work collaboratively with leadership to drive brand growthProficiency in analyzing market trends, brand performance, and consumer insights to inform decision-makingExperience overseeing large-scale partnerships, activations, and events that drive brand awarenessStrong leadership, communication, and team management skillsSalary Range : $180K-$220K
Salary : $180,000 - $220,000
