Director of Ecommerce

Job Description

Director of Ecommerce

Men's Fashion Brand (Dallas, Texas/Full-Time)

Position Overview

We are currently in search of a Director of Ecommerce to join a men's fashion brand based in Dallas, Texas. In this role, you will be the driving force behind our brand's online presence, ensuring maximum profitability and seamless cross-blending of digital marketing and ecommerce strategies.

Your Responsibilities Will Include

• Overseeing our Shopify-based online platform to optimize its performance and user experience
• Strategically integrating digital marketing and ecommerce approaches to enhance customer acquisition and engagement
• Delving into site analytics, meticulously assessing conversion rates, and enhancing the overall online customer journey
• Collaborating effectively with corporate teams and managing external agencies to align strategies and objectives
• Utilizing your merchandising acumen to curate compelling online product displays that resonate with our target audience
• A resolute focus on achieving exceptional ROI
• A genuine marketer at heart, with a profound comprehension of diverse target demographics and effective methodologies for securing new customers
• Proficiency in managing multiple digital marketing platforms within predetermined budgets
• Agility and dexterity in swiftly responding to evolving market dynamics and demands
• Understanding of the pivotal role played by an omnichannel strategy
  
  

Strategic Direction

• Crafting and implementing digital marketing campaigns in collaboration with agencies, with a particular focus on email campaigns and paid advertisements
• Manage relationship with freelance web developer and create roadmap to implement enhancements on the site
• Collaborating closely with the President & Creative Director to seamlessly translate product narratives and brand stories across the entirety of our digital landscape
• Exercising astute oversight over PPC/SEM/SEO strategies across our diversified brand portfolio
• New customer acquisition efforts across a spectrum of paid marketing platforms
• Curating monthly performance evaluations that gauge the effectiveness of our digital marketing initiatives
  
  

Requirements

• 4-5 years of experience in the digital marketing/ecomm particularly within the realm of apparel brands
• Required ecommerce experience in a luxury brand or fashion/apparel
• Proven experience in managing digital media and website development partners and agencies
• Excellent written, verbal, interpersonal and presentation skills
• Ability to articulate trends, results & strategy based on data analysis and present appropriate adjustments to marketing plans accordingly
• Results-oriented: demonstrates a sense of urgency for overcoming obstacles and achieving measurable results; resourceful and driven; drive projects and timelines