What are the responsibilities and job description for the Marketing Manager position at EMERGING BLUE?
Our client, a fast-growing footwear brand, is looking for a Marketing Manager to oversee the execution of wholesale retail marketing plans, own their website, and support product launches in alignment with their brand values. The ideal candidate is a creative, data-driven marketer who thrives in fast-paced environments and is passionate about growing brands.
Key Responsibilities
Campaign Management:
- Lead the ideation, planning, and execution of e-com & wholesale marketing campaigns to drive engagement, sales, and brand loyalty.
- Oversee product launches, promotions, and collaborations on the website and with external partners.
Team Leadership & Collaboration
- Manage and mentor the external marketing partners, providing guidance, performance feedback, and professional development opportunities.
- Work closely with cross-functional teams including operations, product development, and finance to ensure alignment on business objectives.
Digital Performance Strategy
- Develop and implement innovative digital marketing strategies, including SEO, SEM, email marketing, and paid media campaigns.
- Drive the growth of the brand’s online presence by enhancing engagement and building strong brand communities.
Data-Driven Decision Making
- Use data analytics to measure the effectiveness of marketing efforts, adjusting strategies as needed to optimize results.
- Monitor key metrics including ROI, customer acquisition cost, and lifetime value to inform future campaigns.
Requirements
- Bachelor’s degree in Marketing, Business, or a related field (MBA preferred).
- 3-5 years of experience in marketing roles, with a proven track record of success in brand management.
- Expertise in digital marketing strategies.
- Strong collaboration skills with the ability to manage and inspire external partners.
- Excellent communication, project management, and analytical skills.
- Experience with footwear, fashion, or consumer goods industries preferred.
Benefits
- Competitive salary and performance-based bonuses.
- Health, dental, and vision insurance.
- Vacation and paid time off.
- Employee discounts
