Digital Marketing Expert

Summary: Drives the integration and optimization of Marketing technology platforms that enhance our patient experience, marketing performance, digital consumer and patient engagement, and communication efforts. Works closely with the SVP, Marketing and the Marketing, Corporate Communications, and Compliance departments to define MarTech needs, solution details, resourcing, and manages the execution of work. Works with IT&S teams and technology vendors to build and maintain engineering delivery timelines, unblock engineering teams, and increase efficiency and velocity of Marketing technology project execution. Uses understanding of clinical operations and care provider workflows to provide valuable advice to clinical and operational leadership for the purpose of Digital Marketing, Consumer Experience and Engagement. Reports to the System Director, Chief of Staff to CIO and acts as the subject matter expert for any Digital Marketing and Experience topics within and outside of IT&S. Minimum Qualifications: 1. Formal Education Required: a. Bachelor’s degree in business, Marketing, Information Systems, or a related field. b. Master’s degree preferred. 2. Experience & Training Required: a. Seven (7) years of experience in digital technology roles, with a proven track record in managing complex technology platforms to include: i. Experience in digital marketing, CRM, and consumer engagement platforms, ideally in a healthcare setting. b. Experience with Epic and Epic-related software for implementation project management preferred 3. Other Skills, Competencies and Qualifications: a. End-to-end understanding of data and flows in consumer-facing applications to allow safe, secure, and compliant cohort and user engagement for Marketing purposes b. Strong knowledge of data analytics, reporting, and performance optimization. c. Excellent communication and leadership skills. d. Familiarity with healthcare regulations related to patient data, privacy, and financial compliance such as HIPAA, SOX, CCPA etc. especially as they pertain to record and data storage requirements e. Data management and research. f. Proficient knowledge of various clinical departments and clinical datasets. g. Proficient knowledge of CRM application data and how it is used within operations. h. Proven analytical and operational process improvement skills. i. PC proficiency and knowledge of Microsoft Office products (Outlook Word, Excel, Visio, PowerPoint, etc.). j. Demonstrates excellent planning, task management, problem solving skills. k. Great communication skills, upwards to Executives, within area, across project teams. l. Very skilled with creation of technical documents such as design documents, architecture diagrams, flow diagrams. 4. Level of Physical Demands: a. Sedentary: Exerts up to ten pounds of force occasionally and/or a negligible amount of force frequently