What are the responsibilities and job description for the Marketing Communications Manager position at Emerson Group?
Job DescriptionIf you are a creative marketing professional looking for an opportunity to grow, Emerson has an exciting opportunity for you! Based in our Marshalltown, IA location, the Marketing Communications Manager will partner with marketing and sales teams across the business to develop content to promote the value of the Fisher brand and our industry-leading products. At Emerson, we are all about bringing value and solving valve problems. If you are innovative, creative, and productive we want you to be part of this team to help make it happen. We have an outstanding team that favors innovation. Emerson offers generous benefits, flexible work schedules, and we are committed to an outstanding, diverse workforce! In this role you will be collaborating within and across our organization to assist in strategic objectives to penetrate target markets through communication programs, and campaigns, and promote new technologies and solutions. You will be the steward of the Fisher brand and responsible for streamlining our Marcom processes and craft a vision for material to connect to customers in new and creative ways.Team LeadershipYou will lead a global marketing communications team that creates and distributes promotional, sales, or internal material. You will be responsible to hire and develop your team and plan your group's annual budget and tactical priorities.Content DevelopmentYou are responsible for creating and driving annual marketing communications goals.You are the global communicator for Fisher-branded product marketing initiatives. You take the lead in building and developing marketing campaigns, including highlighting new products, differentiation, and solutions in strategic markets. Collateral under your supervision includes but is not limited to print and digital brochures and fliers, sales guides, videos, and articles in industry periodicals.You also coordinate of public relations on behalf of the business unit : review, edit, or write press releases, articles, or white papers and find placements in industry publications.CoordinationWithin the business unit, you are a key bridge between product marketing, inside sales, and our World Area sales organizations. You work with various groups to develop marketing collateral and strategies. You plan and coordinate periodic marketing meetings with these and other collaborators to provide updates on current initiatives and insight for future ones.Outside the business unit, Marketing Communications is often a conduit between Emerson business units for joint marketing initiatives. You represent our business unit in Final Control category marketing team meetings and complete duties as assigned. You participate in cross-Emerson teams such as tradeshows and events, social marketing, and web marketing.Custody of Marketing AssetsYou manage the business unit's inventory of marketing material and physical assets used in trade shows and other events. You maintain relationships with and administer contracts for key external suppliers or consultants.BrandingYou serve as Fisher product brand manager directing brand positioning and ensuring consistent use of the brand and product trademarks and compliance with all marketing guidelines. You ensure that all marketing campaigns are consistent with the Fisher product strategic direction and meet the quality of a market-leading company.In the event of a merger or acquisition, you mentor and help transition marketing communications of acquired brands.Event PlanningIn coordination with Emerson marketing staff, you plan and implement exhibitions of Fisher equipment at selected industry trade shows and forums including the Emerson Users Exchange. You work with inside sales and product marketing to identify and prioritize potential marketing campaigns and participation in industry tradeshows.Strategic Vision DevelopmentYou are responsible for building the strategic direction and vision of marketing communication for the business unit. You will align the communication strategy of the business with its strategic objectives and with evolving customer needs. As marketing material is consumed differently, it is essential that you identify trends and position the business and our brand as an industry leader in the marketplace.For this Role, You Will Need : Bachelor's degree in marketing, journalism, communications, engineering, or related field, or relevant work experience. 3 years of experience in marketing communications positionPreferred Qualifications that Set You Apart : MBA Experience with digital content, social media, and search engine optimization (SEO) Product positioning, branding, and company identity concepts across all communication vehicles Experience trademarking and legal considerations for communications activities Website design, development, and page construction methods such as preparation of images, etc. including knowledge of Adobe software, including desktop publishing Previous experience with business-to-business and industrial industries Our Offer to You : We recognize the importance of employee well-being and know that to do your best you have flexible, competitive benefits plans to meet you and your family's physical, mental, financial, and social needs. We provide a variety of medical insurance plans, with dental and vision coverage, Employee Assistance Program, 401(k), tuition reimbursement, employee resource groups, recognition, and much more. Our culture prioritizes work-life balance and offers flexible time off plans, including paid parental leave (maternal and paternal), vacation and holiday leave. At Emerson, we are committed to fostering a culture where every employee is valued and respected for their unique experiences and perspectives. We believe a diverse and inclusive work environment contributes to the rich exchange of ideas and diversity of thoughts, that inspires innovation and brings the best solutions to our customers.This philosophy is fundamental to living our company's values and our responsibility to leave the world in a better place. Learn more about our Culture & Values and about Diversity, Equity & Inclusion at Emerson. Our training programs and initiatives focus on end-to-end development, from onboarding through senior leadership. We provide a wide range of development opportunities, including face-to-face and virtual training, mentorship and coaching, project management, and on-the-job training.#LI-AN1About UsWHY EMERSONOur Commitment to Our PeopleAt Emerson, we are motivated by a spirit of collaboration that helps our diverse, multicultural teams across the world drive innovation that makes the world healthier, safer, smarter, and more sustainable. And we want you to join us in our bold aspiration.We have built an engaged community of inquisitive, dedicated people who thrive knowing they are welcomed, trusted, celebrated, and empowered to solve the world's most complex problems - for our customers, our communities, and the planet. You'll contribute to this vital work while further developing your skills through our award-winning employee development programs. We are a proud corporate citizen in every city where we operate and are committed to our people, our communities, and the world at large. We take this responsibility seriously and strive to make a positive impact through every endeavor.At Emerson, you'll see firsthand that our people are at the center of everything we do. So, let's go. Let's think differently. Learn, collaborate, and grow. Seek opportunity. Push boundaries. Be empowered to make things better. Speed up to break through. Let's go, together.Work AuthorizationEmerson will only employ those who are legally authorized to work in the United States. This is not a position for which sponsorship will be provided. Individuals with temporary visas such as E, F-1(including those with OPT or CPT) , H-1, H-2, L-1, B, J or TN, or who need sponsorship for work authorization now or in the future, are not eligible for hire.Equal Opportunity EmployerEmerson is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, race, color, religion, national origin, age, marital status, political affiliation, sexual orientation, gender identity, genetic information, disability or protected veteran status. We are committed to providing a workplace free of any discrimination or harassment.Accessibility Assistance or AccommodationIf you have a disability and are having difficulty accessing or using this website to apply for a position, please contact : idisability.administrator@emerson.com. ABOUT EMERSONEmerson is a global leader in automation technology and software. Through our deep domain expertise and legacy of flawless execution, Emerson helps customers in critical industries like life sciences, energy, power and renewables, chemical and advanced factory automation operate more sustainably while improving productivity, energy security and reliability.With global operations and a comprehensive portfolio of software and technology, we are helping companies implement digital transformation to measurably improve their operations, conserve valuable resources and enhance their safety.We offer equitable opportunities, celebrate diversity, and embrace challenges with confidence that, together, we can make an impact across a broad spectrum of countries and industries. Whether you're an established professional looking for a career change, an undergraduate student exploring possibilities, or a recent graduate with an advanced degree, you'll find your chance to make a difference with Emerson. Join our team - let's go!No calls or agencies please.
