Director of Marketing

Director of Marketing – Emmaus University

Location: Dubuque, Iowa

Job Type: Full-Time

Reports to: Vice President of Enrollment & Marketing

Emmaus University is a private Christ-centered university located in Dubuque, Iowa. Founded as Emmaus Bible School in 1941 in Toronto, Ontario, Canada, Emmaus has continued to offer uncompromised biblical teaching for over 80 years. Emmaus University offers ministry and professional programs at the certificate, associate, bachelor, and graduate levels. Through our residential campus or Emmaus University Global, Emmaus University exists to fulfill our mission to Impact the World for Christ.

We are seeking a dedicated and experienced Director of Marketing to lead our marketing efforts, strengthen our online presence, and enhance our institutional brand. The ideal candidate will have 3-5 years of experience in social media marketing and website management, along with a strong background in strategic marketing leadership. This role requires a Bible-believing Christian who is actively involved in a local church and meets the professional and spiritual standards expected of biblical higher education leadership.

• Develop and execute a comprehensive marketing strategy to increase enrollment, engagement, and awareness of Emmaus University.
• Oversee the university’s brand identity, ensuring consistency across all communications and platforms.
• Utilize data-driven insights to refine marketing strategies and improve outreach effectiveness.

• Manage and expand the university’s presence on social media platforms (Facebook, Instagram, Twitter, LinkedIn, YouTube, etc.).
• Develop content strategies that engage prospective students and their families, donors, and the broader Christian community.
• Analyze social media metrics and adjust strategies to optimize engagement and conversions.

• Oversee website updates, ensuring clear messaging, user-friendly navigation, and SEO optimization.
• Manage content creation, including blog posts, email campaigns, and digital advertising efforts.
• Collaborate with outsourced web development teams to enhance website functionality and performance.

• Serve as the primary marketing liaison between the university and external media outlets, printers, and event coordinators.
• Develop press releases, promotional materials, and marketing collateral for key university initiatives.
• Oversee internal and external communication strategies to enhance the university’s reputation.

• Partner with the admissions and advancement teams to support student recruitment and “fundraising” campaigns.
• Develop targeted campaigns to engage prospective students, alumni, and donors.

• Lead and mentor a small marketing team, including staff, student workers, or volunteers.
• Work collaboratively with faculty, staff, and administration to align marketing efforts with the university’s mission and strategic goals.
• Stay up to date with higher education marketing trends and best practices.

• A Bible-believing Christian who demonstrates a strong commitment to faith and Christian values.
• Active involvement in a local, Bible-teaching church with a record of faithful service.
• A lifestyle and personal conduct that aligns with the university’s doctrinal and ethical standards.

• Bachelor’s degree in Marketing, Communications, Business, or a related field (Master’s degree preferred).
• 3-5 years of experience in social media marketing, website management, and digital strategy.
• Strong leadership and team management skills.
• Proven experience developing and executing successful marketing campaigns.
• Proficiency in digital marketing tools, content management systems (CMS), and analytics platforms.
• Excellent written and verbal communication skills.
• Experience in higher education marketing or nonprofit Christian organizations is a plus.
• Working experience with the Adobe Creative Suite (preferred)