Social Media & Content Manager for the CEO

Company Overview

Empify, Inc. is a market leader in the fintech space, and has always had a stronghold in both building and providing the financial tools and resources that target the 99% of the population Wall Street tends to overlook. Since 2017, Empify has impacted millions of adults and children within the school system, prison system and with its partnerships with Fortune 500 companies with a small team. That is changing now, as their tech arm, The WealthBuilders Community App, a membership-based platform is exponentially growing. The WealthBuilders Community App is the Netflix of Finance. With a global network of 3,000 people, members have access to a community-like environment, and 24/7 access to wealth building tools, events, discussions and more. With a core focus to scale and impact millions more, this role of the Social Media Manager plays a huge role in it as well. 

Title: Full-time Social Media Manager (for the CEO of Empify). Hybrid Role in Atlanta, GA

Responsibilities & Work Environment

Social marketing and advertising are an integral part of our online marketing strategy, at its heart, social media is about people, conversations and developing leads (and sales) from those relationships. The Social Media Manager manages all platforms for the company's CEO. This role covers a number of key areas in our business, the most critical responsibilities are below:

●  Manage Current Marketing Plan and Organize Social Media Content

Create and maintain a regular posting schedule tailored to all projects, campaigns, media features, education initiatives, promotions, events, and products marketed on CEO platforms (Instagram, X, TikTok, LinkedIn, YouTube, and Facebook). Organize video and photo content systematically to ensure all assets are effectively used.

●  Set Audience Goals and Analyze Insights

Define key performance indicators (KPIs) to measure audience growth and engagement. Track and report metrics, bi-weekly, across all platforms, using insights to optimize strategies and align with company objectives.

●  Develop Content to Elevate Brand and Reputation

Collaborate with the creative director and Empify team to produce culturally relevant content and impactful captions. Leverage event footage, day-in-the-life, GRWM (Get Ready With Me), video shoot footage, educational content, and additional clips to create engaging and relatable content. Focus on cultivating leads and impacting the audience through aesthetically pleasing and educational content across platforms.

●  Engage With the Audience Across All Platforms

Respond to comments, inquiries, and messages, fostering meaningful connections with the audience. Oversee social media interactions to ensure timely, consistent engagement across Instagram, LTK, Facebook, TikTok, YouTube, and LinkedIn.

●  Manage, Strategize, and Post Video & Photo Content

Oversee daily review, editing, and distribution of video and photo content. Post and manage 30–50 pieces of content per platform monthly, ensuring they align with audience expectations and trends. Create and post Instagram Stories regularly to share updates, behind-the-scenes moments, and key initiatives across  Instagram, LTK, Facebook, TikTok, YouTube, and LinkedIn.

●  Organize and Direct Creative Production

Work alongside the creative director and Empify Team to plan and execute video shoots, photo sessions, and other creative projects to produce high-quality, on-brand content. Develop innovative ideas to grow the CEO’s following and build a stronger digital presence.

●  Develop Systems and Strategies to Generate Leads

Implement and refine social media systems to convert engagement into leads, driving measurable business outcomes. Work collaboratively with the team to integrate lead generation strategies into the broader marketing plan.

●  Capture and Create On-the-Go Content

Capture content during events, media features, and lifestyle moments. This includes taking photos, creating content for Instagram Stories, and documenting behind-the-scenes moments at shoots and other key activities.

● Act as Liaison for agencies and the Empify Marketing Team

Facilitate scheduling, meetings, and campaign support for all parties involved with helping expand the brand of the CEO of Empify. Serve as the primary point of contact to ensure seamless communication, resource delivery, and alignment with revenue and lead generation goals.

Desired Skills & Work History

• Experience as a social media manager for a personal brand with at least 6 years of experience
• Diverse team-work experience in a professional setting
• Experience in multi-tasking and project management
• Ability to utilize unique, lead generation, and create marketing strategies to generate revenue utilizing multiple social media platform
• Proficient in both Microsoft and Google tools (Word, Docs, Excel, Sheets etc.)
• Know how to use Canva, Photoshop, Adobe, and other design platforms
• Know how to use Instagram, TikTok, Twitter, LinkedIn YouTube, and Facebook
• Knowledge of best practices for social media platforms such as Facebook, Twitter, Instagram, LinkedIn, and TikTok
• Experience and proven track record of growing social media audiences
• A passion for creating impactful social media and video content
• Understand how to read and analyze social media analytics
• Excellent verbal and written communication skills

Education Background

• College degree or formal training post high school
• Master’s degree in marketing, digital marketing, internet marketing or related field