What are the responsibilities and job description for the Digital Marketing Specialist position at Empire Access?
Empire Access is recruiting for a Digital Marketing Specialist to join our amazing and talented marketing team! This position is hybrid and is located in Prattsburgh, NY the Specialist will be required to be onsite a minimum of 3 days a week.
Company Overview: Empire Access is a leading provider of telecommunications services, specializing in telephone, internet, and fiber optic solutions. We are committed to delivering reliable and high-quality connectivity to our customers.
Job Summary: The Digital Marketing Specialist will create and deliver a forward-thinking experience across our digital marketing channels. This position is responsible for managing Empire Access’ paid and organic digital marketing, and website management. This position also has responsibility for analyzing and optimizing campaign performance to enhance brand awareness, engagement, and revenue growth. This position requires strong communication, organizational, and analytical skills.
Key Responsibilities:
Digital Campaign Management:
- Develop, implement, and optimize digital marketing campaigns to drive leads and conversions.
- Manage and execute paid advertising strategies across platforms such as Google Ads, Facebook, LinkedIn, and other digital platforms.
- Monitor, analyze, and report on campaign performance, adjusting strategies as needed to meet KPIs and objectives.
Website Management & Optimization:
- Oversee and manage the company’s website, ensuring it is user-friendly, functional, and aligned with branding and current marketing strategies.
- Regularly update website content, product information, and promotions, ensuring accuracy and relevancy.
- Optimize website performance and user experience (UX/UI) to ensure fast load times, mobile responsiveness, and an easy-to-navigate structure.
- Perform regular SEO audits and ensure the website is optimized for search engines, with a focus on improving rankings and driving organic traffic.
SEO and Content Strategy:
- Collaborate with the marketing team to optimize website content, blog posts, and landing pages to improve search engine rankings.
- Conduct keyword search, competitor analysis, and optimize on-page and off-page SEO efforts.
Social Media Marketing
- Develop social media strategies across platforms (Facebook, Instagram, Twitter, LinkedIn, etc.) to increase brand awareness and engage the target audience.
- Create and schedule posts, track engagement metrics, and analyze results to improve performance.
Analytics and Reporting
- Use analytics tools such as Google Analytics and social media metrics to assess the success of campaigns and identify opportunities for improvements.
- Prepare regular reports on key metrics and present insights and recommendations monthly.
Collaboration and Strategy Development
- Work closely with sales, customer service, and the marketing team to align marketing efforts with overall business goals.
- Stay up-to-date with industry trends and best practices, particularly in the telecommunications and digital marketing sectors, to inform strategy development.
Requirements:
- Proficiency in digital marketing tools and platforms (Google Ads, Facebook Ads, Google Analytics, HubSpot, SEMrush, Hootsuite, etc.)
- Strong understanding of SEO, SEM, content marketing, and social media strategies.
- Proven experience in website management and optimization with knowledge of content management systems (CMS) like WordPress, Drupal, or similar.
- Basic knowledge of HTML/CSS or experience with CMS platforms.
- Data-driven mindset with the ability to analyze complex data and translate it into actionable insights.
- Experience with A/B testing, conversion rate optimization, and user experience testing.
- Ability to create compelling and engaging content, with a strong understanding of the telecommunications customer journey.
- Strong writing, editing, and content creation skills.
- Self-starter with a proactive attitude with the ability to adapt quickly to changing priorities and demands in a fast-paced industry.
- Detail-oriented with a focus on achieving high-quality results.
Education and Experience:
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- 3-5 years’ experience in digital marketing, with a focus on the telecommunications or tech industry preferred.
Working Conditions: The role may involve working outside of standard business hours to meet critical deadlines or attending meetings. Prolonged periods sitting at a desk and working on a computer. Ability to travel domestically as required. Hybrid working arrangements may be considered, allowing for a combination of office and remote work.
Empire Access is an Equal Opportunity Employer!
