What are the responsibilities and job description for the Marketing/Comms Manager position at Empire Auto Parts?
Job Details
Description
We are seeking a dynamic and strategic Marketing and Communications Manager to lead the development and execution of marketing, branding, and communication initiatives within the aftermarket collision auto parts industry. This individual will be responsible for driving brand visibility, customer engagement, and product promotion across multiple channels, with a deep understanding of the automotive aftermarket landscape.
Supervisory Responsibilities
None
Duties/Responsibilities
Responsible for collaboratively developing and executing the company’s marketing strategy across all traditional dimensions.
Manage apparel and promotional items
Empire Auto Parts is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
Description
We are seeking a dynamic and strategic Marketing and Communications Manager to lead the development and execution of marketing, branding, and communication initiatives within the aftermarket collision auto parts industry. This individual will be responsible for driving brand visibility, customer engagement, and product promotion across multiple channels, with a deep understanding of the automotive aftermarket landscape.
Supervisory Responsibilities
None
Duties/Responsibilities
Responsible for collaboratively developing and executing the company’s marketing strategy across all traditional dimensions.
Manage apparel and promotional items
- Maintain inventory
- Approve purchases
- Reconcile invoices
- Develop new items
- Collaboratively develop new print and digital ad creative
- Collaboratively develop in-market messaging themes
- Collaboratively develop new email banners
- Collaboratively develop in-market communication vehicles – direct mail, email, advertorial, tradeshow materials
- Manage the Empire Canine Mascot project
- Collaborate on and execute external brand messaging strategy, including reputation management
- Work with media organizations to place developed creatives
- Strategize with media sales contacts on promotional opportunities
- Develop/curate content and maintain company’s social media sites – LinkedIn, Facebook, YouTube, Google, GlassDoor, etc.
- Develop and execute a broader video content strategy beyond simple customer testimonials, to include value proposition case studies, executive perspectives, process highlights, customer interviews, etc.
- Support Empire’s school donation efforts (CREF) and other industry/charitable initiatives (NABC, CIF, TechForce, holiday food and toy drives, etc.)
- Facilitate monthly VOC call lists
- Facilitate distribution of actionable VOC items to relevant stakeholders
- Brainstorm and execute video customer testimonial strategy
- Collection
- Promotion/presentation
- Develop and execute a strategy to gain a better understanding of customer needs and integrate learnings into appropriate company initiatives
- Leverage data from VOC surveys
- Coordinate customer focus groups
- Identify other research channels
- Work collaboratively with sales leadership to develop effective sales collateral
- Digital
- PowerPoint presentations
- Schedule and facilitate regular internal sales roundtable sessions
- Develop and maintain common objections documentation
- Enhance Empire website
- Write and distribute press releases
- Produce internal company newsletter and other ‘print’ vehicles
- Collaborate on the development, and manage the execution, of regular video messaging from company leaders
- Collaborate on the creation of Pulse surveys and other HR communication/engagement initiatives
- Assist in the management of internal contests
- Assist in the development of 40th anniversary recognition
- Collaborate and execute the company’s new branding in the second half of 2025.
- Bachelor’s degree in Marketing, Communications, or a related field.
- 5 years of experience in marketing, with a focus on corporate communications and brand management.
- Strong project management skills and the ability to multitask in a fast-paced environment.
- Excellent written and verbal communication skills.
- Proficiency in digital marketing tools and analytics.
- Personal Attributes:
- Proactive & Self-Motivated: Takes initiative and drives projects forward with minimal supervision; thrives in a fast-paced, hands-on environment.
- Detail-Oriented: Pays close attention to accuracy and quality in all aspects of work—from campaign execution to brand messaging.
- Creative Thinker: Brings fresh ideas to the table, finding innovative ways to promote products and engage customers in a competitive industry.
- Strong Communicator: Clear, persuasive, and confident in both written and verbal communication; able to adapt tone and messaging for different audiences.
- Adaptable & Resilient: Embraces change, navigates ambiguity, and remains composed under pressure, especially in dynamic market conditions.
- Collaborative & Team-Oriented: Works well across departments (sales, operations, leadership) and values cross-functional teamwork to achieve shared goals.
- Customer-Focused: Understands the needs of repair shops, distributors, and end users—committed to delivering value and building lasting relationships.
- Industry Knowledgeable: Strong grasp of the aftermarket auto parts ecosystem, including parts sourcing, distribution channels, and customer pain points.
- Strategic Mindset: Balances short-term execution with long-term brand building and market positioning.
- Digital Savvy: Comfortable navigating digital platforms, analyzing campaign data, and leveraging technology to enhance brand reach and performance.
- Project Management Excellence: Able to manage multiple campaigns, budgets, timelines, and vendors with precision and accountability.
- Data-Driven Decision Maker: Uses analytics and performance metrics to inform marketing strategies and optimize ROI.
- Brand Champion: Ensures consistency in voice, visuals, and values across all communications and channels.
- Results-Oriented: Focused on achieving measurable outcomes—whether it’s increasing website traffic, generating leads, or supporting sales growth.
Empire Auto Parts is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
