Digital Marketing Manager

Job Type

Full-time

Description

Job Summary:

The Digital Marketing Manager will oversee collaboration and digital content creation for our customers, as well as Empire's internal campaign development and marketing optimization. Acting as a subject matter expert, this role will recommend targeted retail media techniques to drive customer business initiatives using Kroger Precision Marketing data. Additionally, the Digital Marketing Manager will manage SEO, SEM, social media, email marketing, and web analytics to drive traffic, engagement, and sales growth for Empire.

Essential Functions

Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions:

• Customer-Focused Digital Marketing Strategy
• Strategic Customer Partnerships & Insights
• Internal Campaign Development
• Internal Performance Analysis and Optimization
  
  

Core Functions

• Customer-Focused Digital Marketing Strategy
• Establish and cultivate partnerships with customers to leverage data-driven insights to enhance campaign targeting and effectiveness.
• Develop and recommend retail media techniques specific to each customer including:
• Audience targeting tools such as digital coupons and Loyal Customer Mailers (LCMs.)
• Product Listing Ads (PLAs) in search results, basket builder, and coupon environments.
• Targeted Onsite Ads (TOAs) including banner ads.
• Etc.
• Customize creative digital marketing content from the ground up to increase brand awareness for customers.
• Continuously monitor the retail market landscape to identify opportunities and recommend impactful digital marketing campaigns to drive customer business growth.
• Strategic Customer Partnerships & Insights
• Collaborate with Empire’s Corporate Sales Managers to launch targeted digital media campaigns on behalf of Empire’s customers.
• Build strong, foundational relationships with executives, creative teams, and key stakeholders in Kroger.
• Provide actionable insights to customers to measure performance and optimize future ad campaigns.
• Develop access to loyalty data, removing organic sales from targeted ad campaigns and reporting on the effectiveness of new business growth for our customers.
• Internal Campaign Development
• Collaborate with leadership to design the company’s overall marketing goals.
• Develop and execute digital marketing strategies that align with these goals.
• Create and manage content and digital media execution across a variety of programmatic and social advertising platforms.
• Develop and manage content marketing strategy to drive engagement and conversions.
• Develop and execute direct email campaigns to target audiences.
• Internal Performance Analysis and Optimization
• Develop measurements and reports to assess performance of all digital marketing campaigns against goals (ROI and KPIs).
• Analyze key performance metrics and use data-driven insights to continuously optimize marketing campaigns and improve results.
• Implement and optimize SEO strategies to improve organic search rankings and drive website traffic.
• Develop and manage SEM campaigns, including keyword research, bid management, and ad copy optimization.
• Monitor and analyze website analytics, user behavior, and conversion data to identify areas for improvement.
• Other Duties
• Respond in a timely manner to internal and external correspondence via email and phone.
• Ad hoc reporting as required.
  
  

Requirements

Education and Experience:

• Bachelor’s degree in Marketing, Business, or a related field preferred.
• 5 years of experience in digital marketing or a related field.
• Experience with large data sets in MS Excel required.
  
  

Required Skills/Abilities

• Proven experience in developing and executing digital marketing campaigns.
• Strong understanding of SEO, SEM, PPC, social media, and email marketing.
• Proficiency in marketing analytics tools (e.g., Google Analytics, SEMrush, HubSpot).
• Experience utilizing Kroger Precision Marketing data to drive campaign results.
• Excellent written and verbal communication skills.
• Creative thinking with attention to detail.
• Ability to work independently and as part of a team.
• Strong project management and organizational skills.
  
  

Physical Requirements

• Prolonged periods of sitting at a desk and working on a computer.
• Must be able to lift 15 pounds at times.
  
  

Work Environment

• Duties are typically performed in an indoor, office environment.
• Noise levels – typically low to moderate.
  
  

Salary Description

$80,000 - $120,000 / Per Year