Public Information Specialist 2

The duties that the incumbent of the vacancy will be expected to perform. Duties Description Under the general direction of the Director of Travel Trade Programs and in consultation with the Executive Director of Tourism, the incumbent will serve as the lead of I LOVE NY’s Black travel program and provide support for the I LOVE NY international and domestic trade programs. Duties include but are not limited to: • Responsible for creating a yearly strategic and activation plan for I LOVE NY’s Black travel program with related budget and allocation plan to be proposed directly to the Division of Tourism Executive Director.• Establishing and monitoring measurable annual KPI (key performance indicator) goals. • Oversee execution of the program’s strategies and tactics, including spearheading and approving all work products from contributing I LOVE NY teams, supervising and evaluating the work of program’s retained consulting marketing agency; managing all budget, spending, and payment processes relating to the program; and prepare annual program reports for the Executive Director.• Oversee and execute the Division’s stateside familiarization tour program, including tour conceptualization, logistics planning, vendor budget and spending, communications with tour participants, local and regional partners, and I LOVE NY colleagues. Escort, meet, and speak to tours as needed.• Outline, draft, proof, and review international press, media and social media activities.• Assist with the development and monitoring of the international training website, including themes, content development and function. • Oversee the Brand USA international market partnership and assist with the development and monitoring of additional international marketing and co-op campaigns, including partner communication, education, and asset/content development and approval.• Attend trade shows and industry events on behalf of I LOVE NY and related programs, presenting as needed.• Oversee elements of tradeshows and event activations including coordination with other ESD (Empire State Development) teams, vendors, exhibit design, staffing and operations.• Assist with arranging and overseeing travel trade educational programs and events, presenting as needed.• Maintain I LOVE NY international production calendar and tracker, assigning tasks to responsible parties, and tracking completion of various tasks.• Other duties as assigned. • Travel is required.

The minimum qualifications required for this vacancy. Minimum Qualifications Promotion: one year of permanent competitive or non-competitive service as: Either A: Public Information Specialist 1, OR, B: Graphic Designer 2, Multimedia Production Representative 1, Multimedia Production Program Specialist 1, or Photographer 4.Open Competitive: A bachelor’s degree in media, new media, English, communications, journalism, broadcasting, public relations, films, TV productions, or digital marketing AND three years of experience in public or governmental relations, and/or in writing or producing content for various media; -OR-A master’s degree in media, new media, English, communications, journalism, broadcasting, public relations, films, TV productions, and digital marketing AND two years of experience in public or governmental relations, and/or in writing or producing content for various media; -OR-seven years of the experience described above.

Additional comments regarding the vacancy. Additional Comments SALARY RANGE: $84,156 - $106,454 Note: The starting salary for candidates with no prior State service will be at the minimum hiring rate.

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Salary : $84,156 - $106,454