What are the responsibilities and job description for the Marketing Coordinator position at Employment Solutions Ohio?
We are searching for a motivated and detail-oriented Marketing Coordinator to manage online marketplace presence for a growing (CPG) manufacturing company. This role is ideal for someone who thrives in a fast-paced environment and is looking to take a hands-on approach to manage and grow our digital sales channels.
Job Duties and Responsibilities
- Oversee day-to-day operations and sales performance on platforms such as Amazon, Walmart, TikTok Shop, and other online marketplaces.
- Ensure product listings are up-to-date, optimized for search visibility, and comply with marketplace standards.
- Create new product listings when needed for retail partners and owned digital sales channels.
- Monitor third party listings for pricing and content quality.
- Monitor and analyze marketplace metrics to identify trends, adjust strategies, and maximize sales potential.
- Track website performance using analytics tools, generating reports to guide marketing strategies and website enhancements.
- Maintain and update Amazon Ads to drive efficient traffic to product listings.
- Develop and execute paid advertising campaigns across platforms like YouTube, TikTok, Instagram, and relevant digital channels.
- Monitor campaign performance, analyze key metrics, and adjust strategies to optimize spend and ROI.
- Stay up-to-date with digital marketing trends and technologies to continuously improve campaign effectiveness.
Qualifications and Skill Requirements
