Marketing Lead Job at ENCON Equipment in Jeffersonville

Marketing Lead – ENCON EquipmentLocation : Jeffersonville, INENCON Equipment – America’s Fastest Growing Equipment Rental CompanyDrive Lead Generation with ENCON EquipmentENCON Equipment is looking for a Marketing Lead to power our efforts in brand awareness, content creation, and high-quality lead generation. This role combines creativity, strategy, and hands-on execution to support sales and fuel growth. If you thrive in a fast-paced, results-driven environment and want to make a real impact, this is your opportunity.Key Responsibilities : Lead ResearchResearch and identify upcoming construction projects in the region to uncover lead opportunities for the sales team.Provide actionable project insights and detailed reports to support sales outreach.Build and refine targeted client and prospect lists to drive new business opportunities.Collaborate with sales to ensure alignment between research efforts and sales priorities.CRM OptimizationCoordinate CRM organization and optimization to ensure accurate, usable data that supports marketing and sales efforts.Maintain and update CRM records to streamline lead generation and client engagement.Analyze CRM data to identify trends, customer needs, and potential business opportunities.Use CRM insights to refine marketing strategies and improve lead quality.Content CreationManage and update content across the website, e-commerce pages, and social media channels to generate leads and educate customers.Collaborate with the graphic designer to produce high-quality visuals that align with ENCON’s brand and support campaigns.Capture and create engaging content, including photos, videos, and written material, to showcase ENCON’s people, products, and expertise.Plan and execute marketing campaigns through email and social media, ensuring alignment with brand messaging.Customer Insights & Data-Driven MarketingGather and analyze customer feedback and industry trends to refine marketing strategies.Develop customer personas and use insights to improve targeting and messaging.Industry Events & EngagementCoordinate ENCON’s participation in industry events, conferences, and sponsorship opportunities to boost visibility and attract leads.Develop event-specific marketing materials and campaigns to maximize engagement.Build relationships with potential clients during events and ensure effective post-event follow-up.Innovation & CollaborationIdentify and experiment with new marketing strategies, tools, and channels to drive growth.Partner with sales and product teams to align marketing efforts with company goals.Explore emerging trends to keep ENCON’s marketing strategies competitive and cutting-edge.Skills & ExpertiseMinimum 3 years in marketing, lead generation, or project management.Proficiency in marketing tools for content creation, campaign execution, and CRM optimization.Strong organizational skills with the ability to manage multiple projects and deadlines.Analytical mindset with the ability to leverage data for marketing strategies.Excellent collaboration and communication skills to work across departments.Creative problem-solving and attention to detail to ensure high-quality work.Why ENCON?Growth Opportunities : Be part of a company with 500% revenue growth over the past two years.Dynamic Environment : Collaborate across teams and industries, working both in-office and on-site to build strong customer connections.Industry Recognition : Named a 2024 Market Mover by Rental Management Magazine.Professional Development : Access resources to grow your skills, including certifications, conferences, and workshops.Innovative Culture : Join a team that values fresh ideas and encourages experimentation in marketing strategies.Compensation & BenefitsCompetitive salary based on experience.Comprehensive health benefits.Paid time off and professional development opportunities.#J-18808-Ljbffr