Internal Communications & Social Media Manager

Overview

Job Title: Internal Communications & Social Media Manager

Location: Encore, Pawtucket, RI

Department: Talent, Culture, and People (TCP) Team

Description:

If you see communication as both an art and a science, this could be the perfect role for you. At Encore, our Internal Communications & Social Media Manager will play a vital role in shaping our voice across multiple platforms to delivering messages that inform, engage, and inspire with consistency and impact. This is a new position within our Talent, Culture, and People team that has evolved because of our meteoric growth and our hyperfocus on fostering a creative and culture-centric environment, never before seen in the fire protection industry. 

In this role you can expect to craft engaging social media posts, shape internal announcements, and develop compelling narratives that connect with employees, customers, and new brand partners alike. Beyond writing, you’ll also analyze performance metrics to refine strategies and maximize engagement.

It’s a great fit for someone who enjoys flexing their creative muscles through writing, messaging, and content strategy while also being comfortable with some visual design when needed. The focus is on crafting compelling narratives, refining messaging for different audiences, and ensuring Encore’s voice is clear, consistent, and engaging across all platforms, all within a results-driven corporate setting. You’ll work closely with our marketing, content, and engagement teams to ensure our story is told in a way that resonates, both internally and externally.

Your Path to Success

In your first 90-days:

• You will focus on listening, learning, and absorbing our culture. We have a pretty strong “vibe” that we are looking to further develop and formalize (not abandon or recreate.)
• Review our current social media strategy across LinkedIn, Facebook, Instagram, and other relevant platforms, identifying opportunities to enhance engagement, reach, and consistency.
• Collaborate with the Creative Content and Design Manager to align on campaigns and content plans.

Post-90 Days:

• Take ownership of social media content calendars, ensuring consistent, engaging, and on-brand posting.
• Launch and manage targeted campaigns to support marketing, recruitment, and engagement goals.
• Begin experimenting with new platforms or content formats to expand our reach.

Long-Term Plan:

• Develop long-term social strategies that tie into broader marketing objectives.
• Monitor and analyze performance, delivering actionable insights that help refine our approach.
• Expand our use of social media beyond posting (exploring partnerships, collaborations, and influencer engagement.)

Key Responsibilities:

• Manage and grow Encore’s presence across platforms like LinkedIn, Instagram, Facebook, and more.
• Collaborate with the Content Marketer and Creative Content and Design Manager to produce social media campaigns that reinforce company messaging and goals.
• Develop, maintain, and execute a social media calendar, ensuring deadlines and posting consistency are met.
• Work closely with the Creative Content and Design Manager to align written content with visual assets, whether by crafting complementary messaging or requesting visuals that support the written narrative. Engage with followers, respond to inquiries, and nurture online communities.
• Stay on top of social trends, emerging platforms, and industry best practices.
• Use HubSpot (or be willing to learn) to track performance and report key metrics such as engagement, lead generation, and conversions.

What Will Make You Stand Out?

• 3 years of experience in social media management, marketing, or copywriting.
• Experience or willingness to learn HubSpot and Microsoft Suite, and Adobe Suite.
• Comfort with feedback and iteration. Willing to pitch ideas, refine them, and go back to the drawing board if needed.
• A collaborative mindset. Working well with cross-functional teams to achieve results.
• Strong copywriting and visual storytelling skills.
• Ability to analyze performance metrics and translate them into actionable recommendations.
• Organizational skills to juggle multiple projects and meet deadlines.
• Ability to develop and manage a personal workflow that integrates with the broader team’s processes.

Why Encore?

At Encore, we value creativity, innovation, and community. By joining our team, you’ll find a supportive environment where your ideas are encouraged, and your work will have a real impact. Here’s what you can expect:

• Competitive salary with performance-based bonuses
• Casual work environment with a flexible dress code
• Company swag, weekly meals, and daily snacks
• Comprehensive benefits package, including health, dental, and vision insurance
• Access to the tools you need to thrive, with ongoing opportunities for growth
• We’re proud to be an Equal Opportunity Employer, fostering diversity and inclusivity in every aspect of our work.

Encore Fire Protection is an Equal Opportunity Employer.

Encore Fire Protection is an E-Verify Employer.

As an EEO/AA employer, Encore Fire Protection considers applicants for employment without regard to, and does not discriminate on the basis of, gender, sex, sexual orientation, gender identity, national origin, age, race, protected veteran status, disability, or any other legally protected status.

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